Ad­ver­tis­ing sells

The Compass - - NEWS -

In a com­pet­i­tive mar­ket of many dif­fer­ent real es­tate com­pa­nies, Barry stands by a rule he cre­ated years ago — no fran­chis­ing.

By do­ing this, he re­moves the fran­chise fee charge that some agen­cies have, sav­ing the agent a hefty price tag and al­lot­ting more money to­wards ad­ver­tis­ing.

“I be­lieve in ad­ver­tis­ing, Barry ex­plains. “If one of my real­tors doesn’t list a house, well, I wouldn’t re­ally un­der­stand it be­cause there is no cost out of their pocket.”

Cus­tomer ser­vice has al­ways been the cor­ner­stone of Clarke Real Es­tate, and Barry says ad­ver­tis­ing is the key. In fact, Barry spends over $10,000 per month ad­ver­tis­ing our agents prop­er­ties on the MLS sys­tem, many in­ter­net sites, print me­dia, cable tele­vi­sion and even on the ra­dio. All this is at no ex­pense to the sales agents.

With tech­nol­ogy con­tin­u­ing to change and the In­ter­net re­main­ing a strong com­peti­tor in the ad­ver­tis­ing mar­ket, Barry also ad­ver­tises online.

“Online ads have taken over the mar­ket­place,” he ex­plains. “But we do still use print me­dia.”

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