In a competitive market of many different real estate companies, Barry stands by a rule he created years ago — no franchising.
By doing this, he removes the franchise fee charge that some agencies have, saving the agent a hefty price tag and allotting more money towards advertising.
“I believe in advertising, Barry explains. “If one of my realtors doesn’t list a house, well, I wouldn’t really understand it because there is no cost out of their pocket.”
Customer service has always been the cornerstone of Clarke Real Estate, and Barry says advertising is the key. In fact, Barry spends over $10,000 per month advertising our agents properties on the MLS system, many internet sites, print media, cable television and even on the radio. All this is at no expense to the sales agents.
With technology continuing to change and the Internet remaining a strong competitor in the advertising market, Barry also advertises online.
“Online ads have taken over the marketplace,” he explains. “But we do still use print media.”