A simple approach needed to weather reporting
I don’t know about you but I am mesmerized watching local weather reports on both CBC and NTV. To say there’s too much glitz and glamour is putting it mildly.
It seems there is 90 per cent focus on the toys used by both stations to impress viewers. By toys, I mean the colour graphics, the sweeping circles and wipes, the dissolving lines and the staggering amount of figures across the screen.
It took me quite a while to adjust to CBC Here and Now’s Ryan Snoddon. I’m still trying to keep up with his rapid delivery and his jumping across the screen from one side to the other every few seconds. The next thing that came out of his hard drive was references to Facebook, Twitter and blogs. It is enough to drive me nuts.
If you don’t have a computer, you are out in left field. And, did you ever think about the poor old skipper and his missus out in Joe Batt’s Arm, for example? How confused are they with all of this jargon?
Recently, NTV brought in another smart looking, sharply dressed meteorologist Eddie Sheerr (not a Newfoundland name I don’t think). He too is dancing across the screen like a jack-in-the-box and it seems like he is trying to out-do Ryan with his toys and gadgets, twicks, tweets and blogs.
When I started my career in the media at CJON television back in the 50s, Don Jamieson was the weather man. He used a piece of chalk and a map of Newfoundland and Labrador behind him. He did the job remarkably well and was the talk of the province for years. We got the weather for the next few days in a few chalk strokes and that did the job. No glitz, no glamour.
When I joined CBC Television in the mid-60s it was the same. Simple, short to the point and thankfully uncluttered. Years later, Karl Wells became extremely popular.
It seems the death of simplicity is here and whether (no pun) we like it or not, we are stuck with the bonanza of new technology.
Those good ‘ole days are worth remembering. In the meantime I will try and put up with it and when all fails I will check the leaves on the trees in my garden. If they are wet it’s raining, white it is snowing and blowing it is windy. It’s called K.I.S — keeping it simple.