In­tro­duc­ing SaltWire Net­work

The Compass - - Front page - — Mark Lever, pres­i­dent and CEO of SaltWire Net­work Inc.

April 13th marked the be­gin­ning of a new era in At­lantic Cana­dian me­dia.

On that day, we an­nounced the cre­ation of the SaltWire Net­work, a re­gion-wide fam­ily of news or­ga­ni­za­tions that is the largest me­dia plat­form in At­lantic Canada and home to the best jour­nal­ists and sto­ry­tellers in the re­gion.

Stretch­ing from Cor­ner Brook to Yarmouth, Cape Bre­ton to Char­lot­te­town, Hal­i­fax to St. John’s, SaltWire brings to­gether TC Me­dia’s 28 brands and web-re­lated prop­er­ties and The Chron­i­cle Her­ald’s seven news­pa­pers in what is now the largest in­de­pen­dent­ly­owned me­dia net­work in the na­tion.

With jour­nal­ists on the ground in more than 30 com­mu­ni­ties, giv­ing us the in­sights to tell the sto­ries you need, our pledge is to de­liver lo­cal con­tent un­der lo­cal lead­er­ship in each of the com­mu­ni­ties we serve across At­lantic Canada.

Across the Net­work, we will be re­fo­cus­ing our ef­forts to con­sis­tently de­liver on our prom­ise to “Be es­sen­tial.”

The prom­ise will be brought to life by:

Pro­vid­ing a pri­mar­ily lo­cal per­spec­tive – in­clud­ing anal­y­sis, com­men­tary and di­verse voices on sto­ries that mat­ter most to our re­spec­tive com­mu­ni­ties and read­ers. Tak­ing a coura­geous and

provoca­tive ap­proach on top­ics that re­quire a voice – no good cause should lack a cham­pion

and no wrong should thrive un­op­posed.

El­e­vat­ing the im­por­tance of good news. Good news is es­sen­tial to the health and well-be­ing of our com­mu­ni­ties and we will all be cham­pi­ons of it. En­sur­ing that the per­spec­tive of the re­gion is in­cor­po­rated into cov­er­age across the net­work

“Lo­cal con­tent is not be­com­ing ob­so­lete. Rather, it is more rel­e­vant than ever.”

At SaltWire, we be­lieve this com­mit­ment to lo­cal com­mu­ni­ties is more im­por­tant than ever in a chang­ing me­dia in­dus­try dom­i­nated by heavy hit­ters like Google and Face­book. we also know that the fu­ture

of this in­dus­try is a dra­mat­i­cally dif­fer­ent one than the story of our past. With the num­ber of changes that we have all born witness to, it is un­der­stand­able that some may be­lieve tra­di­tional me­dia is be­com­ing ex­tinct.

And, in fact, they wouldn’t be en­tirely wrong. The old model of me­dia is rad­i­cally chang­ing. But to think news com­pa­nies or­ga­ni­za­tions like ours do

not have a long-term and on­go­ing role to play is wrong.

News me­dia is the cen­tre of democ­racy. In the most ru­ral re­gions of a coun­try as vast as Canada and in prov­inces as ge­o­graph­i­cally de­cen­tral­ized as At­lantic Canada, it is the sto­ries told by legacy news­pa­pers that knot com­mu­ni­ties to­gether it

is here where the nar­ra­tive is shaped and the story of a place finds its voice.

So­cial me­dia may have be­come a dis­trib­u­tor of this voice, but it is not a ste­ward of it.

In a post-truth world, guardians of the pub­lic good are needed more than ever and while the busi­ness of jour­nal­ism has changed dra­mat­i­cally, it is as vi­tal as it ever was.

Lo­cal con­tent is not be­com­ing ob­so­lete. Rather, it is more rel­e­vant than ever.

And that’s what the cre­ation of SlatWire Net­work is all about

By com­bin­ing the re­sources and reach of the transcon­ti­nen­tal pub­li­ca­tions, The Chron­i­cle Her­ald’s al­most 150 years of ex­pe­ri­ence in this space, 950 of the best lo­cal me­dia ex­perts, and the lessons we’ve all learned and grown through over the past decade, the SaltWire team won’t just de­liver the best lo­cal con­tent to the com­mu­ni­ties you call home, we will also chal­lenge and re­shape the me­dia model and land­scape in At­lantic Canada.

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