Meet Birch – Brigus’ In­sta­gram-fa­mous dog

Birch en­joys so­cial me­dia spot­light

The Compass - - News - BY CHRIS LEWIS chris.lewis@cb­n­com­

— Birch is a dog who calls Brigus home, and chances are, he’s got more In­sta­gram fol­low­ers than you.

Birch is a nine-month-old Aus­tralian shep­herd and Ger­man shep­herd mix, and has been liv­ing in Brigus with his owner, Brooke His­cock, since early Jan­uary.

Just re­cently, Birch’s In­sta­gram page, @Be­ing­birch, has reached 20,000 fol­low­ers. It con­tin­ues to grow on a daily ba­sis.

His­cock told The Compass that when she went to get Birch, she in­stantly knew that an en­tirely sep­a­rate page would be nec­es­sary for her furry new friend.

“I knew I’d be tak­ing mil­lions of pic­tures of him ev­ery day,” said His­cock, laugh­ing. “So I fig­ured I should prob­a­bly make an ac­count specif­i­cally for that, in­stead of post­ing them all to my per­sonal ac­count. Peo­ple might get sick of see­ing that af­ter so long, so any­one who wants to see him, can go look at his own ac­count.”

Ac­cord­ing to His­cock, the idea of cre­at­ing an on­line pres­ence for your dog isn’t as far­fetched as it may sound. His­cock ex­plained that dog ac­counts on In­sta­gram are a fairly com­mon thing among dog own­ers, and that it’s be­come pretty pop­u­lar across the

photo-shar­ing app.

“There’s ac­tu­ally a lot of them out there,” said His­cock. “Its kind of cool to see how many

peo­ple are out there just show­ing off their an­i­mals. I think it’s a great thing.”

The amount of an­i­mal ac­counts

ac­tive on the app can be best seen by look­ing into what ac­counts are fol­lowed by Birch. Dozens of pages ded­i­cated to dogs, as well as some cats here and there, can be seen from all over the world, in­clud­ing a sig­nif­i­cant num­ber from New­found­land.

Birch’s fol­low­ers con­tinue to climb, and His­cock says it came as a shock that so many peo­ple were in­ter­ested in her dog.

“I was sur­prised, to say the least,” she said. “I was shocked even when we hit 100, and then 500. Now we’re up to 20,000, and it’s hard to imag­ine all th­ese peo­ple com­ing to look at pic­tures of my dog.”

Birch isn’t the only one in the fam­ily with an In­sta­gram ac­count. His brother, Jake, who lives in St. John’s, and sis­ter Shiloh in Nova Sco­tia both have an on­line pres­ence as well.

Birch’s on­line fame comes with more than just street cred in the In­sta­gram world. As part of the win­nings from a photo con­test, His­cock re­ceives gifts such as col­lars and ban­danas for Birch, which he sports dur­ing his var­i­ous pho­to­shoots for his page.

As an added bonus, Birch’s fol­low­ers have ac­cess to dis­count codes and con­tests of their own, which can net them sim­i­lar such items.

“He’s still young, he just turned nine-months-old the other day, but so far things have been pretty ex­cit­ing. I doubt he re­ally un­der­stand what’s go­ing on, but he def­i­nitely en­joys be­ing in front of the cam­era,” said His­cock. “It’s just a fun lit­tle thing to do. We both en­joy it.”


Birch’s on­line pres­ence some­times comes hand-in-hand with gifts and swag to show off in his pho­tos.


Birch has a knack for be­ing in front of the cam­era – some­thing both he and his owner Brooke love to do to­gether.


Birch’s per­sonal In­sta­gram ac­count just re­cently sur­passed 20,000 fol­low­ers, and con­tin­ues to grow on a daily ba­sis.

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