Kelowna, West Kelowna do­ing their best to pre­pare for the worst

The Daily Courier - - FRONT PAGE - By Daily Courier Staff

Don’t ex­pect Kelowna’s Al­ter­na­tor Gallery for Con­tem­po­rary Art to ever host a gala fundrais­ing din­ner.

Such a fancy way to raise money wouldn’t be a good fit for the Al­ter­na­tor, which prides it­self on cater­ing to the in­ter­ests of young peo­ple, many of whom don’t have piles of dis­pos­able cash.

That was the mes­sage re­layed Mon­day to city coun­cil by gallery rep­re­sen­ta­tive Lorna McPar­land.

Most events at the Al­ter­na­tor are free to at­tend, part of the or­ga­ni­za­tion’s phi­los­o­phy of “open ac­cess” for mem­bers of the pub­lic and the lo­cal arts com­mu­nity.

More than 90 per cent of the Al­ter­na­tor’s to­tal rev­enues of $150,000 come from govern­ment grants, foun­da­tions and spe­cial projects. Earned rev­enue ac­counts for only eight per cent of ex­penses.

About three-quar­ters of ex­penses at the Al­ter­na­tor are for staffing and ad­min­is­tra­tion, coun­cil heard. Al­most 14,000 peo­ple vis­ited the Al­ter­na­tor last year, at the gallery’s lo­ca­tion in­side the Ro­tary Cen­tre for the Arts.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.