Kelowna, West Kelowna doing their best to prepare for the worst
Don’t expect Kelowna’s Alternator Gallery for Contemporary Art to ever host a gala fundraising dinner.
Such a fancy way to raise money wouldn’t be a good fit for the Alternator, which prides itself on catering to the interests of young people, many of whom don’t have piles of disposable cash.
That was the message relayed Monday to city council by gallery representative Lorna McParland.
Most events at the Alternator are free to attend, part of the organization’s philosophy of “open access” for members of the public and the local arts community.
More than 90 per cent of the Alternator’s total revenues of $150,000 come from government grants, foundations and special projects. Earned revenue accounts for only eight per cent of expenses.
About three-quarters of expenses at the Alternator are for staffing and administration, council heard. Almost 14,000 people visited the Alternator last year, at the gallery’s location inside the Rotary Centre for the Arts.