Clas­sic coun­try fills air­waves as 910 CFCW launches.

The Drumheller Mail - - FRONT PAGE - Patrick Ko­lafa The Drumheller Mail mailphoto by Patrick Ko­lafa

Now with even more reach, Q91 in Drumheller has joined the iconic 840 CFCW in creat­ing an Al­berta-wide clas­sic coun­try ra­dio sta­tion.

Coun­try mu­sic is at a junc­tion right now, it is the widest

it has been in for­mat in re­la­tion to pop-rock coun­try and tra­di­tional coun­try.”

Jackie Rae Green­ing Man­ager of Op­er­a­tions

New­cap Ra­dio

At 9:10 a.m. Mon­day morn­ing, CFCW 910 was launched in Drumheller. Hi­lary Mont­bour­quette, di­rec­tor of re­gional op­er­a­tions for New­cap Ra­dio ex­plains that com­bin­ing the en­ergy of the Q91 and CFCW brands made sense and cre­ates a su­per­sta­tion serv­ing from Slave Lake to the US bor­der.

“It is a new era in ra­dio in South­ern Al­berta, and re­ally across Al­berta, be­cause we are merg­ing our leg­endary 840 CFCW brand with our Q91 brand into this su­per AM net­work to serve all of Al­berta,” said Mont­bour­quette. “I think the dif­fer­ence you will no­tice in Drumheller and South­ern Al­berta is in our con­tent.”

Jackie Rae Green­ing, man­ager of op­er­a­tions for New­cap, ex­plains the new for­mat of clas­sic coun­try will delve into the ar­chives of coun­try mu­sic with names like Johnny Cash and Ge­orge Jones, but still play con­tem­po­rary artists.

“Coun­try mu­sic is at a junc­tion right now, it is the widest it has been in for­mat in re­la­tion to pop-rock coun­try and tra­di­tional coun­try. That is why we felt it was time to make 910 part of the CFCW brand be­cause AM ra­dio is just meant for that real coun­try mu­sic,” said Green­ing.

Be­yond the mu­sic, Mont­bour­quette says lis­ten­ers will no­tice a dif­fer­ence in terms of news, in­for­ma­tion and con­tent and it will have an Al­berta wide reach.

“New­cap is very ex­cited about this merge,” said Mont­bour­quette.

(L-r) Jackie Rae Green­ing, man­ager of op­er­a­tions for New­cap joins on air per­son­al­ties Ian Har­dacre and Kristo­pher Jay as they launch CFCW in Drumheller Mon­day morn­ing, March 28

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