Drumheller brand re­vi­tal­iza­tion project un­der­way

The Drumheller Mail - - SPRING HOME & GARDEN - Kyle Smylie The Drumheller Mail mailphoto by Kyle Smylie

Town hall is push­ing for the de­vel­op­ment of a Drumheller “brand” of sig­nage as work has be­gun on re­vi­tal­iz­ing sig­nage for the town and its satel­lite com­mu­ni­ties.

In about three weeks the town’s Eco­nomic De­vel­op­ment Task Force will re­ceive three po­ten­tial theme mock­ups for a new se­ries of signs that will be placed around Drumheller proper and for signs mark­ing sur­round­ing com­mu­ni­ties like East Coulee and Rosedale.

Di­rec­tor of Com­mu­nity Ser­vices Paul Sal­va­tore said his depart­ment hopes in­stal­la­tion of new sig­nage, with East Coulee likely to re­ceive the first in­stal­la­tion, to take place in mid-Septem­ber.

“We want to el­e­vate the qual­ity and look of our sig­nage,” said Sal­va­tore. “The big fo­cus is to make sure we’re con­sis­tent with our brand­ing.”

Di­rec­tion for design as been given to Cal­gary com­pany Ur­ban Sys­tems to draw upon di­nosaurs and the bad­lands as in­spi­ra­tion for a new style of Drumheller brand­ing which would be used on sig­nage re­vi­tal­iza­tion in a project ex­pected to ex­tend over the next five years. Sal­va­tore said the group has looked to­ward road The wel­come sign on High­way 9 is al­ready un­der­go­ing re­fur­bish­ment as part of a re­vi­tal­iza­tion project the town is un­der­tak­ing on its sig­nage. In the com­ing weeks town will be re­ceiv­ing theme mock­ups for sig­nage in Ari­zona state which draws colour from its sur­round­ing land­scape and cul­ture to cre­ate a dis­tinct feel.

“There’s so many choices in Drumheller. We have unique fea­tures and our sig­nage should mesh with the dif­fer­ent colour schemes and his­tory here.”

The fo­cus this year will be to im­prove and in­stall new sig­nage fo­cus­ing on pedes­trian and tourist traf­fic around the World’s Largest Di­nosaur and Ro­tary Park to as­sist tourists in nav­i­gat­ing to­wards park­ing and at­trac­tions. Di­rect­ing mo­torhome traf­fic will be par­tic­u­larly im­por­tant, said Sal­va­tore.

He said there are ar­eas on the sides of High­way 9 and High­way 56 which could have sign in­stal­la­tions to di­rect and in­form tourists.

Work has al­ready be­gun on re­fur­bish­ing the wel­come sign where High­way 9 south comes into Drumheller.

Town coun­cil has also been lob­by­ing the pro­vin­cial govern­ment to im­prove its sig­nage on its high­ways.

“It’s about pre­sent­ing our­selves bet­ter,” said Sal­va­tore.

The theme pro­pos­als will be re­ceived by the eco­nomic de­vel­op­ment com­mit­tee in the com­ing weeks and will be shared with the pub­lic as the project de­vel­ops, Sal­va­tore said.

new sig­nage to de­mar­cate Drumheller’s satel­lite com­mu­ni­ties, and work will be­gin this year on in­stalling and im­prov­ing pedes­trian sig­nage.

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