The Drumheller Mail - - FRONT PAGE - Al­lie Ruck­man

The Tyrrell sets the record straight on the con­nec­tion be­tween the yarn-bombed di­nosaurs and its new ex­hibit.

Drumheller’s di­nosaurs have been wrapped up in a new art project that re­lates back to the Royal Tyrrell Mu­seum.

Val­ley di­nosaurs have been don­ning new at­tire grad­u­ally over the last month.

The at­tire has been knit­ted with love by “mystery knit­ters” all over town.

For weeks, lo­cals have been puz­zled about why the di­nosaurs are be­ing clothed and where it is all com­ing from. The se­cret is fi­nally out.

Re­cently, the Royal Tyrrell Mu­seum opened their new­est ex­hibit, “Foun­da­tions.”

The yarn bomb­ing also tied into the “un­rav­el­ing the mystery of life on earth” mar­ket­ing theme of the ex­hibit.

The graph­ics ad­ver­tis­ing this cam­paign used is a yarn de­sign. A part­ner­ship be­tween the Royal Tyrrell Mu­seum and the com­mu­nity of Drumheller then con­glom­er­ated with the idea of “yarn bomb­ing.”

The part­ner­ship was used to en­gage the com­mu­nity, the Drumheller Dino-Arts As­so­ci­a­tion and The Royal Tyrrell Mu­seum to­gether.

Car­rie-Ann Lunde, head of Mark­ing and Pub­lic Re­la­tions says it was a cal­cu­lated pro­mo­tional move.

“Yarn bomb­ing is a re­ally pop­u­lar so­cial art move­ment and so it was a unique way for the mu­seum, which is a cul­tural in­sti­tu­tion, but is also a sci­en­tific in­sti­tu­tion to join the two to­gether. It is of­ten hard to par­tic­i­pate in the arts side of a cul­tural in­sti­tu­tion. So this was a re­ally neat way to blend art and science.”

The anony­mous, mystery knit­ters were lo­cals from all over town.

“There was so many dif­fer­ent peo­ple. It was all vol­un­teer, any­one who had the skills was put to work,” says Lunde.

There has been some lo­cals in town who have op­posed to the knit clothes that the di­nosaurs are don­ning.

The Mail reached out to a num­ber of peo­ple who had ex­pressed opposition to the project on so­cial me­dia, but de­clined to go pub­lic.

“Peo­ple are go­ing to have their opin­ions. Art is al­ways go­ing to be con­tro­ver­sial and up for dif­fer­ent in­ter­pre­ta­tion. At the end of the day it was a col­lab­o­ra­tive artis­tic project that we had a lot of fun at and it was a great thing to be able to do.”

All of the knit­ted clothes for the di­nosaurs will be “de-bombed” later this week. The knit fab­ric will also be washed and given to some­one in need.

Yarn bomb­ing is a re­ally pop­u­lar so­cial art move­ment and so it was a unique way for the mu­seum to blend art and science.” Car­rie-Ann Lunde


The di­nosaur stat­ues found on the mu­seum plaza were the last to be “yarn-bombed” as part of the mystery knit­ters project that was found- ed be­tween the com­mu­nity of Drumheller, The Drumheller Di­noArts As­so­ci­a­tion, and The Royal Tyrrell Mu­seum.

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