At­las rev­enue up de­spite dip in visi­ta­tion

The Drumheller Mail - - CLASSIFIEDS - Kyle Smylie The Drumheller Mail file photo

Rev­enues are up at the At­las Coal Mine in spite of slightly lower visi­ta­tion num­bers, it was an­nounced at the At­las’ an­nual gen­eral meet­ing on Wed­nes­day, June 15.

Cu­ra­tor Jay Rus­sell chalks the in­crease in rev­enue, es­ti­mated at 20 per cent, to a change in their price scheme, all day passes, and sales on lo­cally made sou­venirs, ex­plain­ing the At­las hadn’t in­creased their prices in sev­eral years.

This year we have only had two days be­tween April and mid-June that we did not have school groups vis­it­ing. Some days we’ll have up to 12 school tours in a day.”

“It’s a com­bi­na­tion of three or four smaller things that helped us out,” Rus­sell said.

Last year they had just over 35,000 vis­i­tors, slightly lower than the 38,500 vis­i­tors they saw in 2014.

“Even though the num­bers are down, over­all rev­enue is up so we’re go­ing in the right di­rec­tion.”

The At­las also saw a 15 per cent in­crease in school group visi­ta­tion in 2015 over 2014. In to­tal they had 120 groups visit the site last year, and Rus­sel said that this year feels the same.

“This year we have only had two days be­tween April and mid-June that we did not have school groups vis­it­ing. Some days we’ll have up to 12 school tours in a day,” he said. The At­las Coal Mine saw rev­enue in­crease an es­ti­mated 20 per cent in 2015 over 2014, de­spite a de­crease in visi­ta­tion num­bers, it was an­nounced at their an­nual gen­eral meet­ing on June 15.

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