Atlas revenue up despite dip in visitation
Revenues are up at the Atlas Coal Mine in spite of slightly lower visitation numbers, it was announced at the Atlas’ annual general meeting on Wednesday, June 15.
Curator Jay Russell chalks the increase in revenue, estimated at 20 per cent, to a change in their price scheme, all day passes, and sales on locally made souvenirs, explaining the Atlas hadn’t increased their prices in several years.
This year we have only had two days between April and mid-June that we did not have school groups visiting. Some days we’ll have up to 12 school tours in a day.”
“It’s a combination of three or four smaller things that helped us out,” Russell said.
Last year they had just over 35,000 visitors, slightly lower than the 38,500 visitors they saw in 2014.
“Even though the numbers are down, overall revenue is up so we’re going in the right direction.”
The Atlas also saw a 15 per cent increase in school group visitation in 2015 over 2014. In total they had 120 groups visit the site last year, and Russel said that this year feels the same.
“This year we have only had two days between April and mid-June that we did not have school groups visiting. Some days we’ll have up to 12 school tours in a day,” he said. The Atlas Coal Mine saw revenue increase an estimated 20 per cent in 2015 over 2014, despite a decrease in visitation numbers, it was announced at their annual general meeting on June 15.