SHiFT-ing tourism mar­kets

The Drumheller Mail - - AROUND TOWN - Sub­mit­ted

L-R: Jer­lynn Ry­croft (U of A Devo­nian Botanic Gar­den), Crys­tal Kuh­n­ert (Haskin Ca­noe), and Diana Gould (Brew­ster Travel Canada) stamp brass tags with their miner num­ber as part of Mine and Dine, a new part­nered ex­pe­ri­ence be­tween At­las Coal Mine and East Coulee School Mu­seum de­vel­oped for Travel Al­berta’s SHiFT pro­gram in Drumheller. vided by Travel Al­berta and the pro­gram fa­cil­i­ta­tors was in­valu­able. Now, along with our new col­lab­o­ra­tive ex­pe­ri­ence part­ner, the East Coulee School Mu­seum, we are ready to launch an ex­cit­ing new mar­ket-ready pro­gram called Mine & Dine 2017 sea­son.”

Tourism con­trib­utes more than $8 bil­lion in ex­pen­di­ture to Al­berta’s econ­omy, sup­ports 19,000 tourism op­er­a­tors and em­ploys 127,000 peo­ple across the prov­ince. for the

In­for­ma­tion on Travel Al­berta’ SHiFT pro­gram can be found on­line at http:// in­dus­try. trav­e­lal­berta. com/ re­sources/in­dus­try-de­vel­op­ment/shift

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