Sec­ondary Sig­nage pro­gram ex­plained

The Drumheller Mail - - NEWS - Submitted The Drumheller Mail

Us­ing the three pri­or­ity ar­eas high­lighted in the 2017 Strate­gic Plan for Eco­nomic De­vel­op­ment, (in col­lab­o­ra­tion with rep­re­sen­ta­tives from the Eco­nomic De­vel­op­ment Ad­vi­sory Com­mit­tee in­clud­ing the Cham­ber of Com­merce, Com­mu­nity Fu­tures, Travel Drumheller, the Royal Tyrrell Mu­seum and mem­bers of Town Council) as a ba­sis for fu­ture ini­tia­tives, adding sec­ondary street names were iden­ti­fied as a quick and ef­fec­tive way to gen­er­ate at­ten­tion and show progress on the town’s com­mit­ment to im­prove com­mu­nity mar­ket­ing ef­forts.

Fol­low­ing rec­om­men­da­tions in the 2017 Strate­gic Plan for Eco­nomic De­vel­op­ment, tourism mar­ket­ing was iden­ti­fied as a pri­or­ity for fu­ture de­vel­op­ment of tourism par­tic­u­larly in the down­town area. As a re­sult, council re­quested the de­vel­op­ment of op­tions for ad­di­tional di­nosaur them­ing through­out Drumheller fo­cus­ing on one of Drumheller’s great­est mar­ket­ing as­sets, its place as The Di­nosaur Cap­i­tal of the World.

In ad­di­tion to wayfind­ing sig­nage that was in­stalled ear­lier in 2017, the ad­di­tion of sec­ondary street nam­ing (an ad­di­tion to, and not a re­place­ment of, the le­gal name) was one idea to meet these goals. It was sug­gested as a fun way to build the visi­tor ex­pe­ri­ence for the Town of Drumheller.

“Adding a name plate of a ‘Di­nosaur Street Name’ to the ac­tual street name is a fun and cost ef­fec­tive way to add to the Di­nosaur Them­ing of our town,” said Sum­mer Manca Chair of the Eco­nomic De­vel­op­ment Ad­vi­sory Com­mit­tee. “Fam­i­lies come to Drumheller ex­pect­ing ev­ery­thing di­nosaur, and will re­mem­ber that they walked down Tricer­atops Street! The signs are a part of the over­all them­ing vi­sion and will match the way find­ing signs al­ready in place, to re­ally com­plete the look,”

The costs of im­ple­ment­ing the Sec­ondary Street Nam­ing pro­gram is ex­pected to be $145 per sign. These signs will have many years of use. This pro­gram is a rel­a­tively in­ex­pen­sive, fun way to en­cour­age people to ex­plore our town when com­pared to the cost of spend­ing money on ad­ver­tis­ing of any type.

The scope of the project in­cludes 13 down­town streets and the to­tal cost for the project is es­ti­mated to be $11,760. The se­lec­tion of the di­nosaurs con­sid­ered for the street names came from the Royal Tyrrell Mu­seum and invit­ing cit­i­zens to vote on the di­nosaurs that they would like to ap­pear builds on the ex­ist­ing wayfind­ing pro­gram that will in­clude maps and ways to learn about lo­cal di­nosaurs, while ex­plor­ing the cen­tral busi­ness district.

The project also sup­ports pri­or­i­ties that have been iden­ti­fied in pre­vi­ous plans such as the Tourism Master Plan, 2011 for down­town re­vi­tal­iza­tion. We also have fu­ture con­sul­ta­tion plans in place for other last­ing im­prove­ments to our com­mu­nity through this and other as­pects of re­vi­tal­iz­ing Drumheller. This ex­er­cise is sup­ported through the Al­berta govern­ment CAREs grant for down­town re­vi­tal­iza­tion that will be tak­ing place this fall.

In ad­di­tion to cre­at­ing in­fra­struc­ture to sup­port the busi­ness com­mu­nity, the Ad­vi­sory Com­mit­tee is in­ter­ested in cre­at­ing pro­grams to sup­port busi­nesses,” said Eco­nomic De­vel­op­ment and Com­mu­ni­ca­tions Of­fi­cer, Ju­lia Field­ing. “For ex­am­ple the com­mit­tee hosted the Roger Brooks ses­sions ear­lier this year which high­lighted the need to beR- fo­cused in your ef­forts, to en­cour­age later open­ing hours and beau­ti­fi­ca­tion of store fronts;”

Many strate­gies cluded in the are in-

in­clud­ing store­front im­prove­ment grants and putting to­gether a strong busi­ness at­trac­tion and re­ten­tion pro­gram, which are also planned for com­ple­tion in 2017. Adding new sec­ondary street sig­nage is a timely and af­ford­able way to show progress while we stay fo­cused on im­prov­ing the busi­ness cli­mate in Drumheller well into the fu­ture.

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