Canadian Badlands to explore Newfoundland tourism industry
Come mid-O ctober t he Canadian B adlands B est Practices Mission to western and e astern Ne wfoundland will be underway.
The s old-out, si x da y adventure allows t ourism industry wor kers of an y s cale to le arn mor e a bout over - coming challenges and finding and developing a specific niche.
“So r eally we just go and they pr esent and we a sk questions – it ’s pr etty in timate and in teractive,” said Christopher McLellan.
After t he plumme t of t he cod fishing industry in Newfoundland and L abrador 25 years ago, t he pr ovince f ocused heavily on tourism.
Now the province is one of the leaders in t he sector after cr eating ne w ide as and ways of pr omotion which is now s ought af ter. B ecause of t his, Ne wfoundland w as chosen for t he t hird ann ual Best Practices Mission Trip.
“They wer e f acing a h uge industry impact and job losses and we s ort of c ompared it a bit t o t he slowdow n in the oil and gas economy here and how we ar e s o he avily dependant on that one major industry,” McLellan said. “So as a result of that cod moratorium out t here in Ne wfoundland, they really turned to tourism and 25 years later they’ve done a tr emendous job of de veloping acr oss an entire province.”
The Mission’s focus will be on experiential tourism, and will include pr esentations and tours by tourism organi- The World’s Largest Dinosaur stands tall amidst the puffy clouds on Saturday, May 13, 2017, in Drumheller, Alta. The World’s Largest Dinosaur was built as a Millennium Project by the Drumheller & District Chamber of Commerce and attracted 127,481 people last year. zations and a ward-winning businesses, g uest sp eakers at meals, and e vening entertainment.
“We meet with all different kinds of f olks from different kinds of t ourism product so this trip folks from the hospitality industr y a s we ll a s the a ttractions industr y and various parks throughout so of c ourse t he na tional p ark and all t he pr ovincial p arks that ar et here,” c ontinued McLellan. Par ticipants will learn about r ural s olutions t o partnership de velopment of ac commodations, a ttractions and c ulinary off erings in themed r outes and trail s, and sust ainable e vents. The schedule is de signed w ith some time f or inde pendent study of p articipants’ p ersonal le arning obj ectives a s well.
“The e xchanging of ide as, I me an e ven when it c omes to t hinking a bout sig nage and r eally he aring a bout how s omebody ac tually did instead of a t heory or ot her research, st udy or planning . You can go and actually learn from the people who actually did it and he ar f rom t hem in t erms of wha t wor ked and wha t didn ’t wor k,” said McLellan.
Flying in to t he c apital of St. John’s, the group plans to visit t he Dis covery Trail on the Bonavista Peninsula and the Viking Trail in W estern Newfoundland, including Gros Morne National Park.
“We’re happy it is a C anadian example this year,” said McLellan. “We are really excited to be able to give people t he opp ortunity and we are hoping t o do one in t he future soon.”
The g roup w ill t ake t he knowledge they have learned from the east coast and share it at the annual conference in Medicine Hat in March.