Wade’s Jew­ellery look­ing to sell

The Drumheller Mail - - AROUND TOWN - Pa­trick Ko­lafa The Drumheller Mail mailphoto by Pa­trick Ko­lafa

Af­ter 70 years in busi­ness in Drumheller, Wade’s Jew­ellery is tak­ing a close look at its fu­ture.

Last week the lo­cal busi­ness own­ers ad­ver­tised that it is for sale.

Bruce Wade ex­plains the fam­ily-owned busi­ness is look­ing at pos­si­bly sell­ing. How­ever, if the busi­ness does not sell, he will con­tinue to oper­ate the busi­ness pro­vid­ing the great ser­vice and qual­ity that had been of­fered for the last seven decades.

Bruce ex­plains his fam­ily came from the Halkirk area and owned a gro­cery store in Rosedale for many years. It was his un­cle Wal­ter that took the leap into the jew­ellery busi­ness. Wal­ter was a pi­lot dur­ing World War II and when he re- turned home, took watch­mak­ing in train­ing, and be­gan in the jew­ellery store.

They in­cor­po­rated two stores for some time all within a block of the cur­rent build­ing. There was a Wade’s Jew­ellery be­side their cur­rent lo­ca­tion as well as the Jewel Box where the Royal Bank was lo­cated.

They amal­ga­mated into the lo­ca­tion on the cor­ner of Third Av­enue and First Street West in a build­ing once shared with Rutz’s Agency. Af­ter Rutz’s left, they oc­cu­pied the whole build­ing be­fore mov­ing to their cur­rent lo­ca­tion.

In 1957, Bruce’s fa­ther Bernie de­cided to join his brother work­ing in the jew­ellery busi­nesses.

“All the fam­i­lies worked in it or through it at some point in time,” said Bruce.

In 1976, Bernie be­came the owner, con­tin­u­ing the fam­ily legacy, and for the last 40 years, the busi­ness has car­ried on. To­day Doug and Bruce are ac­tive in the day-to-day op­er­a­tions. Both have trained ex­ten­sively in the craft of watch re­pair and gold­smithing. They have en­dured through a num­ber of jew­elry busi­nesses com­ing and go­ing.

They have built their rep­u­ta­tion on qual­ity and ser­vice, and hope the tra­di­tion con­tin­ues with a new owner.

He says they have been weigh­ing the fu­ture of the busi­ness for quite some time.

“It has been a dif­fi­cult de­ci­sion for both of us, but now I think we are in a good po­si­tion to get it go­ing,” said Doug.

He adds the ex­per­tise the fam­ily has could be a ben­e­fit for those in­ter­ested. They are will­ing to train or work on con­tract.

“It’s a Doug. unique field,” said

Doug and Bruce Wade have played an in­te­gral role over the last 40 years to build Wade’s Jew­ellery to what it is to­day.

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