Tourism survey results presented to council
A representative from Alberta Culture and Tourism presented final results of a local tourism survey to council on September 17, showing areas of strength and weaknesses in the local tourism economy.
A survey was conducted in spring of this year on 87 tourism businesses in Drumheller, or 80 per cent of businesses. The survey focused on local business retention and expansion, components of the town’s economic development strategy.
Results included information like 70 per cent of businesses surveyed had been in operation for more than 10 years, that par- ticipating businesses had 257 full time and 146 part time employees year round, and that 78 per cent of visitors were Albertan. An estimated $15.7 million is annually distributed to employees.
“This is just the beginning and continued efforts are needed,” said Travel Drumheller’s Alyssa Berry. “The TIBRE, Tourism Industry Business Retention and Expansion, program has provided the tourism industry in Drumheller an opportunity to start the conversation and begin identifying industry-specific development issues and opportunities.”
A facilitated planning session is planned in November to determine immediate, middle, and long-term needs of businesses this fall, town development officer Julia Fielding said in a release.