Tourism survey re­sults pre­sented to coun­cil

The Drumheller Mail - - AROUND TOWN - Kyle Smylie The Drumheller Mail

A rep­re­sen­ta­tive from Al­berta Cul­ture and Tourism pre­sented fi­nal re­sults of a lo­cal tourism survey to coun­cil on Septem­ber 17, show­ing ar­eas of strength and weaknesses in the lo­cal tourism econ­omy.

A survey was con­ducted in spring of this year on 87 tourism busi­nesses in Drumheller, or 80 per cent of busi­nesses. The survey fo­cused on lo­cal busi­ness re­ten­tion and ex­pan­sion, com­po­nents of the town’s eco­nomic de­vel­op­ment strat­egy.

Re­sults in­cluded in­for­ma­tion like 70 per cent of busi­nesses sur­veyed had been in op­er­a­tion for more than 10 years, that par- tic­i­pat­ing busi­nesses had 257 full time and 146 part time em­ploy­ees year round, and that 78 per cent of vis­i­tors were Al­ber­tan. An es­ti­mated $15.7 mil­lion is an­nu­ally dis­trib­uted to em­ploy­ees.

“This is just the be­gin­ning and con­tin­ued ef­forts are needed,” said Travel Drumheller’s Alyssa Berry. “The TIBRE, Tourism In­dus­try Busi­ness Re­ten­tion and Ex­pan­sion, pro­gram has pro­vided the tourism in­dus­try in Drumheller an op­por­tu­nity to start the con­ver­sa­tion and be­gin iden­ti­fy­ing in­dus­try-spe­cific de­vel­op­ment is­sues and op­por­tu­ni­ties.”

A fa­cil­i­tated plan­ning ses­sion is planned in Novem­ber to de­ter­mine im­me­di­ate, mid­dle, and long-term needs of busi­nesses this fall, town de­vel­op­ment of­fi­cer Ju­lia Field­ing said in a re­lease.

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