United Way seeks to in­crease im­pact


In hon­our of 70 years of giv­ing, the Brant United Way wants to in­vest $70,000 more into lo­cal pro­grams and ser­vices.

In­stead of set­ting a fundrais­ing goal for the 2018 cam­paign, Dan Rankin, the United Way’s ex­ec­u­tive di­rec­tor, said the aim is “to have a greater im­pact than we have be­fore.”

“The fo­cus is less about reach­ing one dol­lar fig­ure” to make the cam­paign suc­cess­ful and more about help­ing as many peo­ple as pos­si­ble, he said.

“The an­nual cam­paign isn’t sim­ply about rais­ing money, it’s about hav­ing a mean­ing­ful and sig­nif­i­cant im­pact in the com­mu­nity.”

About $1.61 mil­lion was raised in the 2017 cam­paign, about 95 per cent of the $1.7 mil­lion goal.

The money is used to sup­port a wide range of ser­vices of­fered by 18 lo­cal char­i­ties.

“Last year alone, over 25,000 peo­ple were helped,” said Rankin.

Those char­i­ties of­fer, among many other ser­vices, chil­dren’s break­fast pro­grams, help for the vis­ually and hear­ing im­paired, lit­er­acy pro­grams and fam­ily coun­selling.

“They range from rel­a­tively small to well-es­tab­lished char­i­ties,” said Rankin. “The (United Way) fund­ing al­lows them to of­fer pro­grams and ser­vices they might not oth­er­wise be able to pro­vide.

The an­nual cam­paign isn’t sim­ply about rais­ing money, it’s about hav­ing a mean­ing­ful and sig­nif­i­cant im­pact in the com­mu­nity.” Dan Rankin, Brant United Way

For some agen­cies, he said, the United Way money cov­ers a sig­nif­i­cant por­tion of their op­er­at­ing bud­get. For oth­ers, it’s the only fund­ing source they can ab­so­lutely count on.

The largest por­tion of the money raised – about 65 per cent – comes from cor­po­rate do­na­tions.

In 2017, there were 113 cor­po­rate donors, with about 2,000 em­ploy­ees giv­ing through pay­roll de­duc­tions, which are some­times matched by the com­pany. Some com­pa­nies held fundrais­ing events, in­clud­ing bake sales and raf­fles.

Giv­ing by in­di­vid­u­als ac­counted for about 26 per cent of money raised last year, with the re­main­der raised at events or­ga­nized by the United Way. The most sig­nif­i­cant one is the hugely-pop­u­lar Gi­ant Ware­house Sale in May.

The first Brant United Way cam­paign was held in 1948, led by D.D. Wil­liamson, and raised $88,440, the equiv­a­lent of $1.1 mil­lion to­day.

The 2018 cam­paign goal was an­nounced this week at Brant United Way’s first-ever part­ner agency ex­hibit at Lau­rier Brant­ford where rep­re­sen­ta­tives from all 18 lo­cal char­i­ties sup­ported by the agency set up dis­plays.

It was the first time peo­ple could see the im­pact their do­na­tions make all in one place, said Rankin.

This is where the money was in­vested in 2017: • Adult Recre­ation Ther­apy Cen­tre, $66,402 • Big Broth­ers Big Sis­ters, $50,000 • Boys and Girls Club, $40,000 • Brant Food for Thought, $26,000 • Brant Skills Cen­tre, $23,562 • Brant­wood, $74,820 • Cana­dian Hear­ing So­ci­ety, $67,000 • Cana­dian Red Cross, $45,900 • CNIB, $47,940 • Com­mu­nity Re­source, $55,177 • Cross­ing All Bridges, $35,000 • Fam­ily Coun­selling, $147,900 • Kids Can Fly, $34,000 • Navy League, $23,500 • Nova Vita, $90,564 • Sex­ual As­sault Cen­tre, $45,000 • Vic­tim Ser­vices, $57,500 • YMCA, $77,952

Rankin said the agency is al­ways re­cruit­ing more com­pa­nies to get in­volved in work­place cam­paigns across Brant­ford, Brant County and Six Na­tions.

Do­na­tions also can be made through the United Way of­fice at 125 Mor­rell St., by call­ing 519752-7848 or at www.bran­tu­nit­ed­way.org

“It’s a way of mak­ing sure your dona­tion has an im­pact across the com­mu­nity,” he said.


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