‘Food literacy’ and shopping locally
“Food literacy” is the basis of the latest push to increase consumption of Ontario-grown products. As part of the Local Food Act, the province has established objectives to increase knowledge about local food. To encourage food literacy, the goals are to increase the number of Ontarians who know what local foods are available, know how and where to obtain local foods and prepare local food meals for family and friends, and make local food more available through food service providers.
The government currently provides support to promote and celebrate local food in Ontario through the Local Food Fund, The Greenbelt Fund, Growing Forward 2 and the Ontario Agri-Food Education Inc.
Ontario’s agri-food sector supports farmers, communities and the economy, employing more than 760,000 Ontarians and contributing over $34 billion to the province’s economy. For more than 38 years, Foodland Ontario has connected with families on how to recognize, prepare and love local foods.
“Increasing knowledge of local, Ontario food supports our communities and helps grow our agri-food sector. By establishing food literacy goals and committing to measure progress, we are working to ensure that more Ontarians are able to identify, access and prepare food grown, harvested and made in Ontario,” says Minister of Agriculture, Food and Rural Affairs, Jeff Leal.
Penny’s Farmers’ Market at McCrimmon is one of the many venues where consumers can buy directly from producers.