Beef farm­ers launch new mar­ket­ing ini­tia­tive

The Glengarry News - Glengarry Supplement - - News -

A new di­rec­tor, rep­re­sent­ing the cow-calf sec­tor, was elected to the board of di­rec­tors of the Beef Farm­ers of On­tario (BFO) at the or­ga­ni­za­tion’s re­cent 55th an­nual gen­eral meet­ing.

Join­ing the BFO Board is Craig McLaugh­lin who will serve a three-year term. He re­sides in nif­i­cant cost of pro­duc­tion and econ­omy of scale disad­van­tages in the North Amer­i­can mar­ket,” BFO says. To ad­dress these unique chal­lenges and im­prove the sup­port of On­tario farm­ers and re­gion­ally-fo­cused mar­ket­ing ini­tia­tives, BFO has de­vel­oped the three-year RMI set to Or maybe you are un­sure about what the dif­fer­ence is be­tween grass-fed and grain-fed beef.

Beef Farm­ers of On­tario and Al­berta Beef Pro­duc­ers with the help of in­dus­try ex­perts and cur­rent science-based re­search have de­vel­oped a se­ries of in­for­ma­tion re­sources to help con­sumers make in­formed de­ci­sions at the meat counter. Beef farm­ers are con­cerned about many of the same is­sues that con­sumers are con­cerned about whether it be re­gard­ing the health of their fam­i­lies or their an­i­mals.

Visit de­tails. on­tar­i­obeef.com

Num­bers Mak­ing the grade

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On­tario beef rep­re­sents farm gate sales rev­enue of al­most $1.4 bil­lion, pro­cess­ing rev­enue of $3.5 bil­lion, and re­tail sales of $9 bil­lion an­nu­ally.

On­tario’s beef in­dus­try is re­spon­si­ble for 9,500 jobs in pri­mary pro­duc­tion, 9,000 in pro­cess­ing, and al­most 43,900 in re­tail. The beef in­dus­try in On­tario rep­re­sents 20% of the Cana­dian fed cat­tle pop­u­la­tion and 7% of the beef cow pop­u­la­tion in Canada. There are cur­rently 268,100 beef cows on On­tario farms. The av­er­age num­ber of head per beef farm in On­tario is 66. The av­er­age age of a farm oper­a­tor in On­tario is 54.5 years.

The av­er­age Cana­dian con­sumes 44 pounds of beef per year. On­tario's beef pro­duc­tion ac­counts for roughly 50% of the beef con­sumed in the prov­ince.

Grad­ing is a qual­ity des­ig­na­tion based on sev­eral char­ac­ter­is­tics, in­clud­ing mar­bling. The top Cana­dian Grade is Canada Prime. In stores, Canada AAA is the pre­mium grade, with the most mar­bling, fol­lowed by Canada AA and Canada A.

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