The rewards of the fitness movement
Being active pays off, points out Ginny Ménard. That is why the co-owner of G&S Tech-Tronics in Alexandria hopes to receive a Fit Bit as a Christmas present this year. “I need motivation to get up and move,” she says.
The mobile device would provide encouragement for her to get away from her desk, and help her take advantage of a government funded physical fitness initiative.
Earlier this year, Ontario joined the federal government as a sponsor of the Carrot Rewards smartphone app, which tracks users’ steps and offers quizzes and tips on healthy living.
When users reach their step objectives, they earn points from reward program such as Aeroplan, Petro-Points, More Rewards, or Cineplex’s Scene.
“A lot of people have not heard about Carrot Rewards,” says Mrs. Ménard, who will sign up for the program along with G&S employee Jennifer Watson.
However, many people, particularly teenaged girls, have heard of Fuji’s Instax mini instant film cameras. The groovy idea is a throwback to Polaroid technology, which was the rage when the young buyers were not even born.
Equipped with a selfie mirror, the devices are especially popular among girls aged 10 and up. The compact cameras come in a wide range of different colours while the instant prints are available in various motifs. Boys, meanwhile, are still really into gaming systems.
This year marks the tenth anniversary of the founding of G&S Tech-Tronics by Ginny and Stéphane Ménard. The business was started by his parents, Reina and the late Daniel Ménard.
For Mrs. Ménard, the business has been her introduction to retail. “There is a lot of learning. That’s OK. This is always challenging and enjoyable,” she says.
While online shopping is much more prevalent than it was a decade ago, virtual will never replace the physical store. Many consumers have their purchases delivered directly to their homes while others have their online purchases shipped to the store.
“It’s safer than having a valuable item dropped off at a house in the middle of the day,” notes Mrs. Ménard.
Several customers opt for the full store experience. “There are still a lot of people who want to come in, look at the various products, ask questions. They want to deal with a real person.”
Another more recent trend has been Canadians’ adoption of Black Friday as a time when shopping kicks into overdrive.
“After Black Friday we are open seven days a week until Christmas,” says Mrs. Ménard.
FITNESS PAYS: in Alexandria. Ginny Ménard and Jennifer Watson with the Fit Bit display at G&S Tech-Tronics