Cana­dian con­tent

The Globe and Mail Metro (Ontario Edition) - - Globe Style -

The Drake Ho­tel and The Col­lec­tions toast a new col­lab­o­ra­tion that cel­e­brates lo­cal fash­ion

Ahead of a busy few weeks of style-fo­cused events pop­ping up around Toronto, all staged in an ef­fort to fill the void left by the demise of Toronto’s of­fi­cial fash­ion week, The Drake Gen­eral Store, a Drake Ho­tel ven­ture, and The Col­lec­tions, a fash­ion pro­duc­tion and mar­ket­ing agency that has had a hand in launch­ing the ca­reers of a num­ber of young de­sign­ers, hosted a party to de­but a smart col­lab­o­ra­tion that puts Cana­dian-made clothes in front of Cana­dian shop­pers.

Through Oct. 6, on the mez­za­nine level of the Drake Gen­eral Store’s Queen Street West flag­ship, as well as its on­line shop, more than 20 Cana­dian cre­ators will have the chance to get their wares not just seen by lo­cal shop­pers but bought. Over the course of the for­ward-think­ing col­lab­o­ra­tion’s six-week run, groups of five to eight fash­ion and ac­ces­sories la­bels will be high­lighted for a dozen days each, with trunk shows and sales tak­ing place in the shop, too. It all com­bines to gives shop­pers an oh-so-im­por­tant op­por­tu­nity to meet some of bright young cre­ators who make up the gen-next of Canada’s fash­ion play­ers, among them Al­bertaborn de­signer Sid Neigum, fourth­gen­er­a­tion fine jew­ellery maker Tay­lor Lash, Toronto-based Tara Ri­vas, and Van­cou­ver/London-based women’s-wear de­signer Alex S. Yu.

The launch of the col­lab­o­ra­tion was hosted, nat­u­rally, in the The Drake Gen­eral Store, just a few steps from the Drake Ho­tel, and fash­ion fol­low­ers and scene reg­u­lars packed the quaint space for an af­ter-dark cel­e­bra­tion. Among those out: stylist types in­clud­ing Joelle Litt and Susie Sh­eff­man; fea­tured de­sign­ers in­clud­ing Cor­rine Anestopou­los of jew­ellery la­bel Biko and Mon­tre­al­based de­sign­ers Andy Long Hoang and Ti­nashe Musara of the la­bel WRKDEPT; painter and party reg­u­lar An­drea Bol­ley; Cana­dian Arts and Fash­ion Awards co-founder Vicky Mil­ner; en­tre­pre­neur and fash­ion plate Kofi Gyekye; fash­ion con­sul­tant and for­mer Holt Ren­frew fash­ion di­rec­tor Barbara Atkin; Sco­tia­bank’s di­rec­tor of spon­sor­ships Gal­lant Law; Saks Fifth Av­enue’s man-about-town mar­ket­ing di­rec­tor Shayne Stephens; and The Col­lec­tions’ co-founders Mel Ashcroft, Dwayne Kennedy and Brian Richards.

PHO­TOG­RA­PHY BY BRIT­NEY TOWNSEND.

DRAKE AND THE COL­LEC­TIONS, TORONTO 1. At­mos­phere at the Drake Gen­eral Store. 2. DJ Karim Olen Ash. 3. Dwyane Kennedy, Vicki Mil­ner, Mel Ashcroft, Tanya Black. 4. Kofi Gyeke and An­drea Bol­ley. 5. Susie Sh­eff­man and Han­nah Fac­tor.

NOLAN BRYANT nbryant@globe­and­mail.com @NolanBryant

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