Coach chang­ing name to Ta­pes­try

The Globe and Mail (Prairie Edition) - - INTERNATIONAL -

To bet­ter in­cor­po­rate all of the brands it now owns, the sto­ried

Coach Inc. com­pany of New York is chang­ing its name to Ta­pes­try.

The lux­ury-goods com­pany that came to promi­nence in the Mad Men era now owns brands such as Stu­art Weitz­man and Kate Spade & Co. as well. Chief ex­ec­u­tive of­fi­cer Vic­tor Luis said on Wed­nes­day that the name Ta­pes­try is more in­clu­sive.

Coach ac­quired Stu­art Weitz­man in 2015 in a deal val­ued up to $574-mil­lion (U.S.). It spent $2.4bil­lion for Kate Spade this year, seek­ing to broaden its ap­peal. The Coach brand of bags and other goods is alive and well, but it be­comes one of three brands sold by the com­pany that will be called Ta­pes­try.

“We are now at a defin­ing mo­ment in our cor­po­rate rein­ven­tion, hav­ing evolved from a mono-brand spe­cialty re­tailer to a true house of emo­tional, de­sir­able brands,” Mr. Luis said in a com­pany re­lease. –

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