TORONTO — An Ontario judge has allowed insolvent media giant Canwest Global Communications to shuffle the money-losing National Post into a group alongside its other daily papers, which Canwest has said is the best hope of saving the daily newspaper from going under.
Judge Sarah Pepall, who is presiding over hearings into Canwest’s restructuring, on Friday allowed the company to move the National Post into the Canwest Limited Partnership — which is not among divisions of the company currently operating under creditor protection. Tourism P.E.I. has partnered with ScreenScape, a leader in Internetbased Venue Networking solutions, as a technology provider for a multifaceted marketing effort, Tourism Minister Valerie Docherty announced Friday.
Docherty said the ScreenScape community represents a significant promotional opportunity for tourism in Prince Edward Island.
“ With ScreenScape-powered screen displays now being used in venues throughout the world, we see a fantastic opportunity to use this service in P.E.I.,” she said.
“ We’ll also use the technology to deliver content to select venues across the Island starting with our Visitor Information Centres, with the intent to grow this initiative to include our community partners.”
ScreenScape has been described by pundits as “ Web 2.0 Digital Signage,” as it combines professional display authoring tools with the contentsharing principles and techniques of uct officer Mark Hemphill says the ScreenScape platform is a natural fit for the tourism sector.
Whether it's by reaching out to partners abroad through the ScreenScape Community or by building a coordinated tourism marketing network here on the Island, ScreenScape can provide a significant boost to the Island tourism industry, he said.
Venue Networking promises to pave the way for a range of experiential marketing activity that is both targeted and cost-effective.
“Government partners can play an important role in coordinating the messaging of an entire tourism region,” said Hemphill.
During an event, Tourism P.E.I. can use the ScreenScape service to present festival goers with co-ordinated messaging on screens in the venues that are participating.
This can help to direct tourists to a schedule of events, to local tourism operations, as well as to any special offers.