Mul­ti­fac­eted mar­ket­ing

The Guardian (Charlottetown) - - Business -

TORONTO — An On­tario judge has al­lowed in­sol­vent me­dia gi­ant Canwest Global Com­mu­ni­ca­tions to shuf­fle the money-los­ing Na­tional Post into a group along­side its other daily pa­pers, which Canwest has said is the best hope of sav­ing the daily news­pa­per from go­ing un­der.

Judge Sarah Pepall, who is pre­sid­ing over hear­ings into Canwest’s re­struc­tur­ing, on Fri­day al­lowed the com­pany to move the Na­tional Post into the Canwest Lim­ited Part­ner­ship — which is not among di­vi­sions of the com­pany cur­rently op­er­at­ing un­der cred­i­tor pro­tec­tion. Tourism P.E.I. has part­nered with ScreenS­cape, a leader in In­ter­net­based Venue Net­work­ing so­lu­tions, as a tech­nol­ogy provider for a mul­ti­fac­eted mar­ket­ing ef­fort, Tourism Min­is­ter Va­lerie Docherty an­nounced Fri­day.

Docherty said the ScreenS­cape com­mu­nity rep­re­sents a sig­nif­i­cant pro­mo­tional op­por­tu­nity for tourism in Prince Ed­ward Is­land.

“ With ScreenS­cape-pow­ered screen dis­plays now be­ing used in venues through­out the world, we see a fan­tas­tic op­por­tu­nity to use this ser­vice in P.E.I.,” she said.

“ We’ll also use the tech­nol­ogy to de­liver con­tent to se­lect venues across the Is­land start­ing with our Vis­i­tor In­for­ma­tion Cen­tres, with the in­tent to grow this ini­tia­tive to in­clude our com­mu­nity part­ners.”

ScreenS­cape has been de­scribed by pun­dits as “ Web 2.0 Dig­i­tal Sig­nage,” as it com­bines pro­fes­sional dis­play au­thor­ing tools with the con­tentshar­ing prin­ci­ples and tech­niques of uct of­fi­cer Mark Hem­phill says the ScreenS­cape plat­form is a nat­u­ral fit for the tourism sec­tor.

Whether it's by reach­ing out to part­ners abroad through the ScreenS­cape Com­mu­nity or by build­ing a co­or­di­nated tourism mar­ket­ing net­work here on the Is­land, ScreenS­cape can pro­vide a sig­nif­i­cant boost to the Is­land tourism in­dus­try, he said.

Venue Net­work­ing prom­ises to pave the way for a range of ex­pe­ri­en­tial mar­ket­ing ac­tiv­ity that is both tar­geted and cost-ef­fec­tive.

“Gov­ern­ment part­ners can play an im­por­tant role in co­or­di­nat­ing the mes­sag­ing of an en­tire tourism re­gion,” said Hem­phill.

Dur­ing an event, Tourism P.E.I. can use the ScreenS­cape ser­vice to present fes­ti­val go­ers with co-or­di­nated mes­sag­ing on screens in the venues that are par­tic­i­pat­ing.

This can help to di­rect tourists to a sched­ule of events, to lo­cal tourism op­er­a­tions, as well as to any spe­cial of­fers.

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