Re­duc­ing the risk

The Pink Tour chal­lenges in­di­vid­u­als to re­duce high-risk ac­tiv­i­ties in pre­vent­ing breast can­cer

The Guardian (Charlottetown) - - THE PROVINCE - THE GUARDIAN mitchlmac­don­ twit­ter@Mitch_PEI

Re­duc­ing un­healthy habits that lead to breast can­cer was the key mes­sage from a group of young women tour­ing P.E.I. re­cently.

Mem­bers of “The Pink Tour” were at the Univer­sity Av­enue Shop­pers Drug Mart in Char­lot­te­town to raise aware­ness on how to pre­vent, as well as what can cre­ate a high risk for, breast can­cer.

“We’re en­cour­ag­ing ev­ery­one to in­cor­po­rate one new thing this sum­mer that could be ben­e­fi­cial to a healthy lifestyle.” Jenna Stewart, mem­ber, The Pink Tour

Jenna Stewart said that one in ev­ery three breast can­cer di­ag­noses could be pre­vented through liv­ing well, which led to the group to is­sue a chal­lenge to all Cana­di­ans this sum­mer.

“We’re en­cour­ag­ing ev­ery­one to in­cor­po­rate one new thing this sum­mer that could be ben­e­fi­cial to a healthy lifestyle,” said Stewart. “We’re help­ing peo­ple cre­ate their own breast health plan. But it’s re­ally ap­pli­ca­ble to any­one about liv­ing well.”

Stewart said those changes can in­clude eat­ing well, ex­er­cis­ing, re­duc­ing stress, lim­it­ing al­co­hol and quit­ting smok­ing.

While en­cour­ag­ing women to go for reg­u­lar mam­mo­grams, the group also had breast mod­els they used to show in­di­vid­u­als how to prop­erly check for lumps.

“We have demon­stra­tions on any vis­ual well as where Stewart.

“Be­cause it is from the whole area un­der­neath your armpit to your col­lar bone and down to your rib cage.”

The Pink Tour, which is a col­lab­o­ra­tive ef­fort be­tween The Cana­dian Breast Can­cer Foun­da­tion, Shop­pers and CIBC, be­gan out­side of the Nova Sco­tia leg­is­la­ture in May and will wrap

changes to check,”

as said up in Oc­to­ber.

Stewart said the tour has seen good crowds and noted that breast can­cer can also af­fect men.

“Men have a smaller risk but they are at risk too,” said Stewart.

“A lot of peo­ple don’t think that. They see the pink and think it’s just for women.”

Ken Craw­ford, owner and phar­ma­cist at the Univer­sity Street Shop­pers agreed.

“If you have women in your life that you care about, ob­vi­ously that af­fects you in­di­vid­u­ally,” said Craw­ford.

“But a lot of peo­ple don’t re­al­ize that men can get breast can­cer too.”

Craw­ford said he was proud to be a part of the ini­tia­tive and that the store has a fo­cus on women’s health.

Drug Masstown Mar­ket has some­thing for ev­ery­one and a con­ve­nient lo­ca­tion off High­way 104, at Exit 12, in cen­tral Nova Sco­tia makes it a plea­sur­able des­ti­na­tion along the road to any­where! In busi­ness since 1969, Masstown Mar­ket con­tin­ues to carry on the tra­di­tion of pro­vid­ing fresh fruits and veg­eta­bles at rea­son­able prices, but to­day’s Mar­ket has so much more to of­fer. The res­tau­rant opens at 8AM, fea­tur­ing made from scratch meals and nes­tled be­side a full ser­vice Dairy Bar. You had bet­ter save room for dessert! The aroma of fresh baked bread will draw you to­ward the bak­ery sec­tion. Fresh donuts and cin­na­mon buns fly off the shelves, along with many other choices of breads, rolls and sweets. A cart is re­quired! The deli counter has an amaz­ing se­lec­tion of meats and cheeses, per­fect to pair with warm rolls for a pic­nic lunch up the Fundy Shore. Fresh fruits and veg­eta­bles, ar­riv­ing from lo­cal farm­ers will fill up your gro­cery cart in no time. Don’t miss strolling through the gift­ware and gar­den cen­ter where you are sure to find a de­light­ful se­lec­tion of unique gifts, trend­ing fash­ions and col­or­ful flora. Dis­plays are con­stantly chang­ing.


“We’ve made that a No. 1 pri­or­ity,” said Craw­ford.

“(This tour) is a re­ally great thing, a lot of peo­ple have got­ten great in­for­ma­tion from the girls and Shop­pers Drug Mart is ex­cited to be a part of that.”

More info for the tour can be found online at The dra­matic view of the Cobe­quid Moun­tains from atop the Light­house is worth the short jaunt across the park­ing lot. Home to Catch of the Bay Fresh Fish Mar­ket, with a live lob­ster tank, and abun­dance of seafood choices. Across the wharf, a Fish & Chip Boat fea­tures what cus­tomers are rav­ing as “the best fish & chips around” and for good rea­son. The gluten free bat­ter is crispy and de­li­cious. Look­ing for out­door ad­ven­ture, visit Cap­tain Cob’s Corn Maze & Fun Farm di­rectly across the road, open from mid-July to the end of Oc­to­ber. Sev­eral fun filled straw­berry theme events will celebrate the lo­cal harvest July 9th to July 12th, end­ing with Berry Bo­nanza on Sun­day, July 12th at the corn maze. Free ad­mis­sion, live mu­sic, games, food for pur­chase and of course plenty fresh straw­berry short­cake. Check out event de­tails on face­book. Fam­ily fun con­tin­ues with a Seafood Fes­ti­val at the Light­house, July 18th and 19th and toe-tap­ping kitchen par­ties on the wharf Thurs­day nights through July and Au­gust. Masstown Mar­ket of­fers some­thing for ev­ery­one. Don’t just pass through, make it a day trip, stay awhile and en­joy it all!


Mem­bers of The Pink Tour, from left, Sarah Re­icker, Univer­sity Av­enue Shop­pers Drug Mart owner and phar­ma­cist Ken Craw­ford, Jenna Stewart and Amanda Car­son raise aware­ness on how to pre­vent breast can­cer dur­ing a stop in the store’s park­ing lot re­cently.

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