Union ads tar­get Harper pro­gram cuts

The Guardian (Charlottetown) - - CANADA -

The Public Ser­vice Al­liance of Canada is drop­ping $2.7 mil­lion on a pre-elec­tion ad cam­paign that takes aim at Con­ser­va­tive cuts to the bu­reau­cracy.

The union said its “Vote to Stop the Cuts” cam­paign will in­clude bill­boards, posters, ra­dio seg­ments and tar­geted online con­tent, but it does not plan to air TV ads.

“In Canada, es­sen­tial public ser­vices are be­ing threat­ened by these reck­less cuts with­out re­gard for the safety and wel­fare of mil­lions of Cana­di­ans cit­i­zens,” said na­tional ex­ec­u­tive vi­cepres­i­dent Chris Ayl­ward.

PSAC said gov­ern­ment sup­port for vet­er­ans, search and res­cue, em­ploy­ment in­sur­ance, bor­der se­cu­rity and food safety have been af­fected by the Tory belt-tight­en­ing ef­forts since Prime Min­is­ter Stephen Harper came to power in 2006.

“We ob­vi­ously be­lieve it is in the public in­ter­est to raise aware­ness about the im­pact of cuts to public ser­vices,” Ayl­ward said.

The union, which rep­re­sents more than 170,000 public sec­tor em­ploy­ees, is the latest group to cap­i­tal­ize on the lack of rules gov­ern­ing pre-writ advertising.

Groups such as the con­ser­va­tive Work­ing Cana­di­ans, left­lean­ing En­gage Canada and the now de­funct Harper-PAC have rolled out ads ahead of the of­fi­cial elec­tion cam­paign start, when Elec­tions Canada rules kick in and sharply re­strict third­party advertising.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.