Union ads target Harper program cuts
The Public Service Alliance of Canada is dropping $2.7 million on a pre-election ad campaign that takes aim at Conservative cuts to the bureaucracy.
The union said its “Vote to Stop the Cuts” campaign will include billboards, posters, radio segments and targeted online content, but it does not plan to air TV ads.
“In Canada, essential public services are being threatened by these reckless cuts without regard for the safety and welfare of millions of Canadians citizens,” said national executive vicepresident Chris Aylward.
PSAC said government support for veterans, search and rescue, employment insurance, border security and food safety have been affected by the Tory belt-tightening efforts since Prime Minister Stephen Harper came to power in 2006.
“We obviously believe it is in the public interest to raise awareness about the impact of cuts to public services,” Aylward said.
The union, which represents more than 170,000 public sector employees, is the latest group to capitalize on the lack of rules governing pre-writ advertising.
Groups such as the conservative Working Canadians, leftleaning Engage Canada and the now defunct Harper-PAC have rolled out ads ahead of the official election campaign start, when Elections Canada rules kick in and sharply restrict thirdparty advertising.