Le Chateau plan­ning more ma­ture lines

The Guardian (Charlottetown) - - BUSINESS -

MON­TREAL — Le Chateau hopes to re­verse years of fi­nan­cial losses by in­tro­duc­ing a more ma­ture line to cus­tomers who were loyal in their re­bel­lious youth but are now seek­ing fash­ion­able of­fice at­tire. “We were young and re­bel­lious when we started in the '60s and that whole era of so­ci­ety has changed so we're now hav­ing to of­fer our prod­uct in the right way for to­day's cul­ture,” founder Her­schel Se­gal said in an in­ter­view af­ter Wed­nes­day's an­nual meet­ing. The Mon­treal-based re­tailer has been look­ing for ways to stem four years of losses amid de­clin­ing sales.

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