Diet Coke sales still slid­ing in U.S.

The Guardian (Charlottetown) - - BUSINESS -

NEW YORK - Coca-Cola says sales of Diet Coke are still slid­ing as peo­ple con­tinue grav­i­tat­ing to­ward foods they feel are fresh. Sandy Dou­glas, pres­i­dent of Coca-Cola North Amer­ica, at­trib­uted the drink's de­clin­ing sales to the move away from diet and frozen prod­ucts in re­cent years, with peo­ple reach­ing for op­tions they con­sider to be fresh or nat­u­ral. “It's a good di­etary change, ac­tu­ally, for the coun­try. But the im­pact on cat­e­gories, and par­tic­u­larly cat­e­gories that are ap­peal­ing to diet-ori­ented po­si­tions, has been pretty neg­a­tive,” he said. Dur­ing the sec­ond quar­ter, Coca-Cola said Wed­nes­day that Diet Coke's sales vol­ume de­clined 7 per cent. CEO Muhtar Kent said the drink's chal­lenge has been “very much a U.S.-cen­tric one.”

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