Diet Coke sales still sliding in U.S.
NEW YORK - Coca-Cola says sales of Diet Coke are still sliding as people continue gravitating toward foods they feel are fresh. Sandy Douglas, president of Coca-Cola North America, attributed the drink's declining sales to the move away from diet and frozen products in recent years, with people reaching for options they consider to be fresh or natural. “It's a good dietary change, actually, for the country. But the impact on categories, and particularly categories that are appealing to diet-oriented positions, has been pretty negative,” he said. During the second quarter, Coca-Cola said Wednesday that Diet Coke's sales volume declined 7 per cent. CEO Muhtar Kent said the drink's challenge has been “very much a U.S.-centric one.”