Cancer Society explains expenses
Re: letter in the Dec. 29 issue of the Guardian related to a recent direct mail campaign run by the Canadian Cancer Society. While I appreciate the writer’s concerns, there are a few things I would like to share.
The Canadian Cancer Society is the largest charitable funder of cancer research in the country. That said, our work extends far beyond research – in addition to the $44 million the society invested in leading-edge research last year, we also invested millions in community programming, in addition to advancing important advocacy efforts.
Last year’s audited financial statements (available through the Charities Directorate on the Canada Revenue Agency website) demonstrate that 89 per cent of expenses were directly related to advancing the mission of the Society – eradicating cancer and enhancing the quality of life of Canadians living with the cancer. This leaves 11 per cent that was invested in fundraising and administration – essential costs associated with running the organizations.
Charities recognize the importance and need for of incorporating various fundraising vehicles into their revenue development plans recognizing that different methods of giving appeal to different donors. Some people appreciate receiving a calendar in the mail, others enjoy purchasing daffodils, while still others prefer attending special events like gala dinners. All have various costs associated with them – but all produce much-needed funds that help to advance the Society’s mission.
I want readers to know that our Board of Directors, as well as our staff, regularly monitors the investment of each dollar with the goal of ensuring that we have the greatest impact possible in the fight against cancer.
We all have friends, family and colleagues who have been personally impacted by cancer – we sincerely want to make the most progress possible, just like you Lori Barker, Executive director Canadian Cancer Society, P.E.I. Division