The fashion moment for this pattern extends to classic and contemporary takes on plaid for homes
Plaids are having a fashion moment as retailers and designers play with the classic pattern. But the apparel and footwear industries are sharing the love: Fresh takes on plaid have made headway in housewares and home decor, too.
“The great thing about plaid is that you can take it in so many different directions,” said Kristen Chalupa, a kitchen and tabletop product manager for Crate & Barrel.
Through scale, colour and application, plaids can be complex and traditional, or simplified for a clean, updated look, she said.
“There’s something very recognizable and nostalgic about plaid,” Chalupa said.
Her company went for nostalgia but also took a more modern approach in recent offerings, with updated plaids in table linens and such kitchen items as an oven mitt, pot holder, apron and dishtowel in a matching pattern of bright red, green, yellow and blue.
A wide plaid with a metallic shimmer was on sale there in Christmas wrapping paper, a plaid throw in Christmas red and green was called “Cratchit,” and Crate & Barrel also built a crosshatched plaid into the handcrafted iron wire front of a mid-century-influenced fireplace screen.
Target went “mad for plaid” in a variety of ways, including a limited-edition collaboration with sportswear designer Adam Lippes in mostly apparel and accessories, playing on the classic buffalo design.
The retailer also offered some unlikely items such as special-issue Chapstick sets of three lip balms and plaid-decorated bottles of Listerine mouthwash in yellow, green and blue. “Plaid has been a defining element of style for every generation,” said Amy Goetz, a Target spokeswoman. “Offering it across different categories allows our guests to experience that element of surprise as they browse throughout the entire store.” Both classic and contemporary plaids are plentiful throughout the retail universe in couches, curtains and bedding, but also for Christmas tree ornaments, in deer shapes of orange and black on throw pillows, and in non-traditional colour schemes that include soft pinks.
Ugg Australia sells a calming glacier plaid in soft wool, in blue, white and light tan with fringe at one hem just down from a decorative three-button closure.
Pinterest is awash with ways to decorate a home using plaid, including wallpaper in red to anchor a cozy, book-filled study, and building a plaid design in contemporary bathroom or kitchen wall tile.
The design need not scream rustic, country or all things Scotland. Grahambrown.com offers a thoroughly modern take on plaid in a charcoal-and-white wall covering that lends a more sophisticated air against a white floor and contemporary white easy chair.
This is a plaid Cratchit Throw, provided by Crate and Barrel. Plaids are having a fashion moment as retailers and designers play with the classic pattern, but the apparel and footwear industries are sharing the love as fresh takes on plaid have made headway in housewares and home decor.