Plaid fad

The fash­ion mo­ment for this pat­tern ex­tends to clas­sic and con­tem­po­rary takes on plaid for homes

The Guardian (Charlottetown) - - CLASSIFIEDS/ FEATURES -

Plaids are hav­ing a fash­ion mo­ment as re­tail­ers and de­sign­ers play with the clas­sic pat­tern. But the ap­parel and footwear in­dus­tries are shar­ing the love: Fresh takes on plaid have made head­way in house­wares and home decor, too.

“The great thing about plaid is that you can take it in so many dif­fer­ent di­rec­tions,” said Kris­ten Chalupa, a kitchen and table­top prod­uct man­ager for Crate & Bar­rel.

Through scale, colour and ap­pli­ca­tion, plaids can be com­plex and tra­di­tional, or sim­pli­fied for a clean, up­dated look, she said.

“There’s some­thing very rec­og­niz­able and nos­tal­gic about plaid,” Chalupa said.

Her com­pany went for nostal­gia but also took a more mod­ern ap­proach in re­cent of­fer­ings, with up­dated plaids in ta­ble linens and such kitchen items as an oven mitt, pot holder, apron and dish­towel in a match­ing pat­tern of bright red, green, yel­low and blue.

A wide plaid with a metal­lic shim­mer was on sale there in Christ­mas wrap­ping pa­per, a plaid throw in Christ­mas red and green was called “Cratchit,” and Crate & Bar­rel also built a cross­hatched plaid into the hand­crafted iron wire front of a mid-cen­tury-in­flu­enced fire­place screen.

Tar­get went “mad for plaid” in a va­ri­ety of ways, in­clud­ing a lim­ited-edi­tion col­lab­o­ra­tion with sports­wear de­signer Adam Lippes in mostly ap­parel and ac­ces­sories, play­ing on the clas­sic buf­falo de­sign.

The re­tailer also of­fered some un­likely items such as spe­cial-is­sue Chapstick sets of three lip balms and plaid-dec­o­rated bot­tles of Lis­ter­ine mouth­wash in yel­low, green and blue. “Plaid has been a defin­ing el­e­ment of style for ev­ery gen­er­a­tion,” said Amy Goetz, a Tar­get spokes­woman. “Offering it across dif­fer­ent cat­e­gories al­lows our guests to ex­pe­ri­ence that el­e­ment of sur­prise as they browse through­out the en­tire store.” Both clas­sic and con­tem­po­rary plaids are plen­ti­ful through­out the re­tail uni­verse in couches, cur­tains and bed­ding, but also for Christ­mas tree ornaments, in deer shapes of or­ange and black on throw pil­lows, and in non-tra­di­tional colour schemes that in­clude soft pinks.

Ugg Aus­tralia sells a calm­ing glacier plaid in soft wool, in blue, white and light tan with fringe at one hem just down from a dec­o­ra­tive three-but­ton clo­sure.

Pin­ter­est is awash with ways to dec­o­rate a home us­ing plaid, in­clud­ing wall­pa­per in red to an­chor a cozy, book-filled study, and build­ing a plaid de­sign in con­tem­po­rary bath­room or kitchen wall tile.

The de­sign need not scream rus­tic, coun­try or all things Scot­land. Gra­ham­brown.com of­fers a thor­oughly mod­ern take on plaid in a char­coal-and-white wall cov­er­ing that lends a more so­phis­ti­cated air against a white floor and con­tem­po­rary white easy chair.

AP PHOTO

This is a plaid Cratchit Throw, pro­vided by Crate and Bar­rel. Plaids are hav­ing a fash­ion mo­ment as re­tail­ers and de­sign­ers play with the clas­sic pat­tern, but the ap­parel and footwear in­dus­tries are shar­ing the love as fresh takes on plaid have made head­way in house­wares and home decor.

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