The guilt factor proves effective
A couple of recent letters to the editor on the subject of charitable organizations and their administrative costs piqued my interest. I have donated to a number of charities over the years and many of the direct mail solicitations include calendars, greeting cards or other such inducements, which I really don’t want or need. These items are included as a gift to make the recipient feel obliged to respond accordingly (or guilty if you don’t). I’m certainly not what one would call well off, but donate what I can afford to what I consider worthy charities because of the good work they do; not because of any recognition in the form of the above mentioned gifts.
This past year I must have received a half dozen calendars, plus packages of assorted greeting cards and other paraphernalia - e.g. key chains; even a nickel in one case. What also bothers me is that once you make a donation the organization(s) concerned continue to send requests several times in the same year. The administrative costs such as printing, mailing, etc., must be significant, but apparently the gift and repeat solicitations tactic pays off because it’s being going on for years now. No doubt the “guilt factor” also works. David MacCallum, Charlottetown