Tap takeover

Up­street Craft Brew­ing hopes to match P.E.I. suc­cess when it launches beer in Nova Sco­tia with four days of events

The Guardian (Charlottetown) - - BUSINESS -

Up­street Craft Brew­ing seek­ing suc­cess in Nova Sco­tia.

Char­lot­te­town’s Up­street Craft Brew­ing is plan­ning its en­trance into the Nova Sco­tia beer mar­ket with four days of events start­ing with a launch party at the Stub­born Goat Gas­tro Pub in Hal­i­fax Jan. 14.

The brew­ery also has tap takeovers planned at Still­well Bar and Good Ro­bot Brew­ing Co., as well as sev­eral tast­ing ses­sions at Bish­ops Cel­lar.

In ad­di­tion to be­ing on tap at a num­ber of Hal­i­fax es­tab­lish­ments, bot­tles will be sold at Bish­ops Cel­lar. The prod­uct line in­cludes Up­street flag­ships straw­berry-rhubarb wheat beer, tra­di­tional Czech pil­sner, white IPA and Amer­i­can pale ale and it also of­fers a ro­tat­ing se­lec­tion of sea­sonal beers.

The brew­ery opened its doors in the sum­mer of 2015 and within six months the beer was sell­ing in dozens of lo­cal restau­rants and pubs, while bot­tle sales were ex­ceed­ing ex­pec­ta­tions.

Its rep­u­ta­tion for beer, as well as for build­ing strong part­ner­ships and giv­ing back to the com­mu­nity helped Up­street to po­si­tion it­self as a player in the Mar­itime beer in­dus­try, say the own­ers.

Mitch Cobb, the com­pany’s co­founder and CEO, hopes that Up­street will have sim­i­lar suc­cess in Nova Sco­tia as it has seen in P.E.I.

“We are ex­cited about launch­ing into Nova Sco­tia,” he said. “We rec­og­nize that it has one of the strong­est craft beer cul­tures in At­lantic Canada and hope that our beer is well re­ceived. We be­lieve we have some­thing new to of­fer N.S. craft beer fans.”

For more in­for­ma­tion, visit up­streetcraft­brew­ing.com or the com­pany Face­book page.

BRIAN MCINNIS/THE GUARDIAN

Mike Ho­gan, left and Mitch Cobb, co-own­ers of Up­street Craft Brew­ing along with Joey Sea­man, hoist a beer to their suc­cess since open­ing the brew­ery in June of 2015. The busi­ness­men have plans to be­gin sell­ing their prod­uct in Nova Sco­tia.

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