Clos­ing down

S&S Sweet Cre­ations spe­cial­ized in cus­tom-made cakes, cup­cakes, cheese­cakes, pas­tries

The Guardian (Charlottetown) - - FRONT PAGE - BY MITCH MACDON­ALD

No sweet fu­ture for S&S Sweet Cre­ations; last day of busi­ness is Sun­day.

A retail lo­ca­tion hasn’t been as sweet for busi­ness as baker Nancy Martin had hoped.

Martin, who owns S&S Sweet Cre­ations Bak­ery with her fi­ancé, Daniel Grant, has an­nounced the store will be clos­ing its Capi­tol Drive lo­ca­tion per­ma­nently. The store’s fi­nal day open will be Sun­day, Jan. 24.

Martin said the de­ci­sion to shut down the store, which spe­cial­izes in cus­tom cakes and desserts, was “heart-break­ing.”

“It’s been a dream of mine and it kills me to close it,” said Martin, “but the busi­ness isn’t over.”

Martin said she will con­tinue mak­ing cus­tom or­ders on a part­time ba­sis.

“I just want to thank peo­ple. A lot of it has been word of mouth, but ev­ery­one has been re­ally sup­port­ive.”

Martin said she’ll also be hon­our­ing any or­ders that have al­ready been placed for the store, in­clud­ing wed­ding or­ders for this sum­mer.

While the store en­joyed a pop­u­lar rep­u­ta­tion for unique and tasty cre­ations, it was lim­ited with a poor lo­ca­tion for walk-in traf­fic.

In­creas­ing food costs caused by a weak Cana­dian dol­lar have also played a part in the clo­sure, said Martin.

“It’s the type of busi­ness where peo­ple don’t eat it ev­ery day,” said Martin, who had to limit her store’s hours over the past month in or­der to work a sep­a­rate day job.

“We thought about ex­pand­ing but we were al­ready pretty much do­ing ev­ery­thing we could with­out hir­ing … I ended up get­ting a lot of dif­fer­ent or­ders, and it would stop me from try­ing to ex­pand and I still had to keep a stock in ev­ery day.”

Martin, who is a self-taught baker, made spe­cial cakes and desserts as a hobby be­fore she found her­self cre­at­ing spe­cial or­ders for cus­tomers.

She said her desserts at­tracted cus­tomers be­cause they were made com­pletely from scratch with “real in­gre­di­ents”. She also of­fered gluten-free prod­ucts.

“We knew it would be a lit­tle hard. Things were fast at first and slowed down,” she said. “It’s the na­ture of the busi­ness, un­for­tu­nately.”

Martin said any­one look­ing to con­tact her re­gard­ing or­ders can call 902-569-2060 or email


Nancy Martin, owner of S&S Sweet Cre­ations on Cap­i­tal Drive in Char­lot­te­town, dis­plays re­cently one of the last batch of cup­cakes she will make at her shop. Due to the value of the Cana­dian dol­lar and the tough eco­nomic times, she is forced to close her store, but she will con­tinue to make cup­cakes part-time from her home.

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