Big game

Char­lot­te­town mo­bile games com­pany re­ceives ma­jor fund­ing

The Guardian (Charlottetown) - - FRONT PAGE - BY JIM DAY

Fu­eled by mil­lions of dol­lars in fund­ing, a Char­lot­te­town-based mo­bile games com­pany is look­ing to more than dou­ble its staff.

Ice­jam has se­cured $3 mil­lion from Hal­i­fax-based Build Ven­tures, a com­pany that fo­cuses on early stage tech­nol­ogy com­pa­nies across the At­lantic re­gion.

Pa­trick Keefe, gen­eral part­ner of Build Ven­tures, joins ice­jam’s board of di­rec­tors.

Ice­jam is­sued a state­ment Tues­day say­ing fund­ing will help de­velop the com­pany’s pro­pri­etary new Playable Data Plat­form and pre­pare its first game for mar­ket later this year.

He ex­pects the com­pany to “eas­ily dou­ble’’ the cur­rent staff of 13 in Char­lot­te­town over the next six months, adding to its team of de­sign­ers, de­vel­op­ers and mar­ket­ing per­son­nel.

Ice­jam has now raised a to­tal of $3.5 mil­lion in cap­i­tal fund­ing.

Lo­cated in Char­lot­te­town and Toronto, the game stu­dio re­ceived $707,095 in pro­vin­cial govern­ment fund­ing last year.

Ice­jam’s Playable Data Plat­form in­te­grates real-time, re­al­world data streams into the mo­bile game to en­hance game­play while solv­ing key en­gage­ment and re­ten­tion dilem­mas that face the mo­bile games in­dus­try.

“While the tra­di­tional mo­bile games mar­ket is con­sol­i­dat­ing and in­vest­ments are down, there re­mains great in­ter­est in trans­for­ma­tive tech­nolo­gies that play with the bound­aries of imag­i­na­tion and re­al­ity,’’ says Stu­art Dun­can, founder and CEO of ice­jam.

Dun­can pi­o­neered free-toplay (F2P) mo­bile games with his pre­vi­ous com­pany, Bight Games, with the likes of The Simp­sons: Tapped Out, which is es­ti­mated to have gen­er­ated more than $130 (US) mil­lion in rev­enue.

NIGEL ARM­STRONG/THE GUARDIAN

Ja­son Wentzel of ice­jam works on a pro­ject Tues­day at the com­pany’s Char­lot­te­town of­fice. The mo­bile game de­vel­op­ment com­pany that has of­fices in Toronto and P.E.I. re­cently ob­tained $3 mil­lion in fund­ing to carry on de­vel­op­ing its Playable Data Plat­form tech­nol­ogy that uses live data streams in a mo­bile game en­vi­ron­ment.

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