Busi­ness has a hole in it

Dough­nuts by De­sign has a se­lec­tion of cre­ative dough­nuts and mini dough­nuts

The Guardian (Charlottetown) - - BUSINESS - BY DE­SIREE ANSTEY +063/"- 1*0/&&3 /FXTSPPN!KPVSOBMQJPOFFS DPN

A spe­cial­ity shop in Avon­lea Vil­lage has scored a hole in one with cus­tomers as it whips up fresh daily dough­nuts us­ing lo­cal in­gre­di­ents.

Dough­nuts by De­sign has a se­lec­tion of cre­ative dough­nuts and mini dough­nuts with clas­sic Is­land top­pings and flavours that in­clude fresh laven­der, pop­corn, choco­late cov­ered po­tato chips, and beer, to name but a few.

“We have all th­ese awe­some pro­duc­ers on P.E.I.,” com­mented co-owner Moyna Mathe­son, who has op­er­ated Sa­muel’s Cof­fee House in Summerside for six years. “Whether it’s Cows choco­late cov­ered po­tato chips, the laven­der farm, Up­street beer (used in one of our glazes), we part­ner and co­or­di­nate on what other peo­ple on the Is­land are do­ing well.”

In­no­va­tive ways are used at Dough­nuts by De­sign to rein­vent this crowd favourite.

“There’s an in­ter­est in peo­ple see­ing how things are pro­duced and made, so we wanted to cre­ate a prod­uct that was unique and fun and that peo­ple could ac­tu­ally see it be­ing made in front of them,” grinned Mathe­son.

“In busi­ness you’re al­ways think­ing of the next cre­ative thing, and that’s where the dough­nuts came from.”

Mathe­son al­ways had a soft spot for dough­nuts re­count­ing a mem­ory of her aunt Mary from Summerside.

“Aunt Mary was one of 14 kids. She made dough­nuts at home, and it’s that nos­tal­gic feel­ing.”

Mathe­son con­tin­ued, “The idea was al­ways there, and I did some trav­el­ling this win­ter to ex­plore other cities to see what they were do­ing and I thought it was time to bring this idea to P.E.I.”

Co-own­ers Kip Rosvold and Mathe­son al­ready have their sights set on ex­pan­sion af­ter they opened their doors to the pub­lic on June 22.

“We are uti­liz­ing Cavendish as a test mar­ket to see if peo­ple are in­ter­ested in this prod­uct and what other com­po­nents we can bring to the busi­ness. And we def­i­nitely want to move it be­yond sea­sonal to a year­round op­er­a­tion, and are cur­rently look­ing for a lo­ca­tion,” ac­knowl­edged Mathe­son. “If peo­ple love caramel pop­corn, we will put it on a dough­nut, so there’s a lot of fun in that and dis­cov­er­ing dif­fer­ent things.”

Mathe­son and Rosvold in­vite the pub­lic to give feed­back on their favourite dough­nut top­pers.

“Maybe they will see that top­per on one of our dough­nuts in the fu­ture,” they con­cluded.

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Dough­nuts by De­sign has a se­lec­tion of cre­ative dough­nuts and mini dough­nuts with clas­sic Is­land top­pings and flavours that in­clude fresh laven­der, pop­corn, choco­late cov­ered po­tato chips, beer and maple ba­con.

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Co-owner of Dough­nuts by De­sign, Kip Rosvold, said, “We love dough­nuts, ev­ery­body loves dough­nuts, and there’s no place like this around and we want to make peo­ple happy. We are here in the morn­ing at Avon­lea Vil­lage mak­ing fresh dough­nuts, and when we ex­pand we will cus­tom de­sign the dough­nuts.”

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