Cine­plex signs deal with Top­golf, plans to open mul­ti­ple venues

The Guardian (Charlottetown) - - BUSINESS -

TORONTO — Cine­plex (TSX:CGX) has signed an ex­clu­sive part­ner­ship deal to open Top­golf en­ter­tain­ment com­plexes across the coun­try over the next sev­eral years. Top­golf com­bines a driv­ing range with other games and en­ter­tain­ment op­tions in­clud­ing point-scor­ing golf games that fea­ture mi­crochipped balls.

Lo­ca­tions are typ­i­cally three­level venues that of­fer food and drinks, big screen TVs and mu­sic in cli­mate-con­trolled hit­ting bays.

There are 33 Top­golf venues op­er­at­ing in the United States and United King­dom. Fi­nan­cial terms of the deal were not dis­closed.

The agree­ment is the lat­est ex­am­ple of Cine­plex’s ef­forts to di­ver­sify be­yond movies. In re­cent years, the theatre chain has hosted video game tour­na­ments and live en­ter­tain­ment in ad­di­tion to ex­pand­ing its con­ces­sion of­fer­ings, all in a bid to at­tract more busi­ness.

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