Spotify launches doit-yourself platform in Canada for advertisers

TORONTO — The Spotify music-streaming business is pitching a way for Canadians to create their own audio advertising.

The multinational company says that beta trials of Spotify Ad Studio — a platform that allows marketers to upload full audio spots or scripts to be voiced by the company — have been expanded to include Canada and the United Kingdom. The self-serve platform has been going through trials in the United States for about five months. Among the claims made by Spotify is that it can use consumer music preferences as a way to target advertising - in addition to age, sex and location.