Drake out­paces Adele for top mid-year sales

The Hamilton Spectator - - A&E -

If you want to paint a pic­ture of the ever-shift­ing mu­sic land­scape, look no fur­ther than Views.

Drake’s lat­est is the top-sell­ing al­bum of 2016 so far with 2.6 mil­lion equiv­a­lent al­bum units sold since April, ac­cord­ing to Nielsen Mu­sic’s mid-year re­port. The colos­sal haul re­flects a track­ing met­ric adopted by the Bill­board 200 al­bums chart in 2014, which counts 1,500 song streams as one al­bum sale and 10 dig­i­tal track sales as a sin­gle al­bum sold. Views ac­cu­mu­lated 1.5 bil­lion streams, 3.2 mil­lion song down­loads and 1.3 mil­lion tra­di­tional al­bum sales.

That most peo­ple are choos­ing to stream Views — in a year where dig­i­tal al­bum and song sales are down 18 per cent and 24 per cent, re­spec­tively — shows that stream­ing plat­forms such as Ap­ple Mu­sic, Spo­tify and Tidal are fast be­com­ing the go-to meth­ods for mu­sic con­sump­tion.

“The growth of (stream­ing) is ex­plod­ing,” says David Bakula, Nielsen En­ter­tain­ment’s se­nior vice pres­i­dent of an­a­lyt­ics. With Drake, “it’s one of those things where you’ve got the right artist, the right fan base that is very ac­tive on stream­ing plat­forms and the right part­ner in Ap­ple (Mu­sic),” which pre­mièred Views ex­clu­sively on its ser­vice.”

But how im­pres­sive is Drake’s reign? When it comes to pure al­bums (both phys­i­cal and dig­i­tal), Adele ac­tu­ally tops mid-year sales with last year’s 25, which sold 1.4 mil­lion copies be­tween Jan. 1 and June 30, 2016, and only hit stream­ing ser­vices in mid-June. And although Drake’s One Dance is the year’s most “con­sumed” dig­i­tal song when you fac­tor in its 286.4 mil­lion streams, Flo Rida’s My House eas­ily bests it in sales (1.9 mil­lion down­loads vs. Dance’s 1.4 mil­lion).

Over­all, to­tal al­bum sales dropped 14 per cent from the first six months of last year (100.3 mil­lion), while dig­i­tal song sales plunged 24 per cent (404.3 mil­lion).

But there are still some bright spots among the buy­ing masses: Vinyl sales rose 3 per cent to make up 12 per cent of all phys­i­cal mu­sic busi­ness.

So far, Drake is out in front.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.