Base­ball all-star game TV rat­ings con­tinue to slide

The Hamilton Spectator - - SPORTS - MATT BONESTEEL

This is hardly break­ing news, be­cause Ma­jor League Base­ball’s tele­vi­sion rat­ings (along with rat­ings in gen­eral for just about every­thing not in­volv­ing a foot­ball) have been trend­ing down­ward for years now, but ... the TV rat­ings for Tues­day’s all-star game on Fox were not good.

The game drew just 8.71 mil­lion view­ers and a 5.4 house­hold rat­ing, ac­cord­ing to Nielsen live-plus-same-day data, the low­est ever in both met­rics and down 20 per cent and 18 per cent, re­spec­tively, from last year’s game. Ac­cord­ing to Ad Age, it’s the first time in the 50 years Nielsen has been track­ing the all-star game rat­ings that the ex­hi­bi­tion failed to crack 10 mil­lion view­ers.

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