Dig­i­tal Fashion Week Montreal to launch in 2017

The Hamilton Spectator - - STYLE - THE CANA­DIAN PRESS

A new fashion week is in the works for Montreal, and it will largely take place on­line.

Dig­i­tal Fashion Week Montreal is set to launch in March 2017, with or­ga­niz­ers “rewrit­ing the fashion week busi­ness model.”

Run­way shows will be streamed live to a global au­di­ence, but there will also be re­al­world net­work­ing events and other ed­u­ca­tional ini­tia­tives to sup­port Cana­dian de­sign­ers.

The show­case was founded by Me­lanie Trevett, a fashion and re­tail en­tre­pre­neur who re­cently moved to Montreal from the United King­dom.

Her new fes­ti­val comes three years af­ter Montreal Fashion Week merged with the city’s Fashion + De­sign Fes­ti­val in 2013. It also fol­lows the loss of Toronto Fashion Week, which an­nounced ear­lier this month that it was fold­ing.

“Cana­dian de­sign­ers will be em­pow­ered with a fashion week that truly be­longs to them, one that will take their ca­reers into the fu­ture and from which the in­dus­try can grow in­ter­na­tion­ally,” ac­cord­ing to a re­lease is­sued Wednes­day.

The event has lined up spon­sors in­clud­ing May­belline New York, Red­ken 5th Av­enue New York, and essie.

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