Digital Fashion Week Montreal to launch in 2017
A new fashion week is in the works for Montreal, and it will largely take place online.
Digital Fashion Week Montreal is set to launch in March 2017, with organizers “rewriting the fashion week business model.”
Runway shows will be streamed live to a global audience, but there will also be realworld networking events and other educational initiatives to support Canadian designers.
The showcase was founded by Melanie Trevett, a fashion and retail entrepreneur who recently moved to Montreal from the United Kingdom.
Her new festival comes three years after Montreal Fashion Week merged with the city’s Fashion + Design Festival in 2013. It also follows the loss of Toronto Fashion Week, which announced earlier this month that it was folding.
“Canadian designers will be empowered with a fashion week that truly belongs to them, one that will take their careers into the future and from which the industry can grow internationally,” according to a release issued Wednesday.
The event has lined up sponsors including Maybelline New York, Redken 5th Avenue New York, and essie.