A Girl Scout calls her cook­ies ‘as flavour­less as dirt’ … and then sells 7,000 boxes

The Hamilton Spectator - - LIVING - GENE MARKS

One thing about 11-year-old Char­lotte McCourt: She doesn’t mince words.

The Girl Scout has taken an un­ortho­dox ap­proach to sell­ing cook­ies. She’s be­ing hon­est. She says the Tre­foil cookie is “kind of bor­ing,” the Do-Si-Do suf­fers from “un­o­rig­i­nal­ity and bland­ness,” and the Tof­fee-Tas­tic is “as flavour­less as dirt.”

Her re­views were made pub­lic in a vi­ral Face­book video by ac­tor and TV host Mike Rowe, ac­cord­ing to a Daily Mail ar­ti­cle, af­ter a let­ter she wrote to a prospec­tive cus­tomer — a friend of her father. Her dad co­hosts a pod­cast with Rowe.

McCourt is a 21st cen­tury sales­per­son. Af­ter be­ing tipped off by her dad about a “very rich” friend, and although she only met the prospect once be­fore, she wrote him with a strong sales pitch. “I’ve been in­formed that you might want to pur­chase a few Girl Scout cookie boxes for our troops fight­ing over­seas. This is good news,” she wrote. She called her five-per­son troop “mi­nus­cule but mighty” and val­i­dated her cre­den­tials as al­ways the one sell­ing the most cook­ies. Her goal was to sell 300 “de­lec­ta­ble” boxes from her web­site.

She then pro­ceeded to give her scathingly yet re­fresh­ingly hon­est re­views of the cook­ies. Rowe read the let­ter on his Face­book video and it went vi­ral, gar­ner­ing 6 mil­lion views and gen­er­at­ing sales of 7,000 boxes.

The les­son for any small busi­ness owner (and sales­per­son)? To­day’s cus­tomers want the facts, the truth and the re­spect to make their own de­ci­sions. “I love be­ing hon­est with my clients,” McCourt said.

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