Buick Avista Con­cept Ar­rives in Style at Mon­treal In­ter­na­tional Auto Show

De­sign el­e­gance, per­for­mance her­itage con­veyed in tur­bocharged 2+2 coupe

The Hamilton Spectator - - WHEELS -

MON­TREAL – The award-win­ning Buick Avista con­cept made its Cana­dian premier at the Mon­treal In­ter­na­tional Auto Show on the heels of a record sales year and con­tin­ued port­fo­lio trans­for­ma­tion at Buick Canada.

“The Avista is a mod­ern ex­pres­sion of the brand’s her­itage of so­phis­ti­cated per­for­mance, com­mu­ni­cated with beau­ti­ful el­e­gance and of­fers vis­i­tors to the Buick dis­play a hint at the fu­ture of Buick de­sign,” said Vin­cent Boil­lot, GM Canada, re­gional man­ager for east­ern Canada. “It is stun­ning de­sign like this that is bring­ing new cus­tomers to Buick. In 2016 we saw a record num­ber of new cus­tomers com­ing over from our com­peti­tors, his­toric sales num­bers and three brand new ve­hi­cle launches with LaCrosse, En­core and En­vi­sion. As a di­rect re­sult, Buick sales were up 21 per cent right here in Que­bec.”

The Avista con­cept, a 2+2 coupe, pushes the brand’s con­tem­po­rary de­sign ethos and rekin­dles its his­toric per­for­mance roots.

A sleek, sweep­ing pro­por­tion is the foun­da­tion for this vi­sion of a con­tem­po­rary grand tourer, with a 400-horse­power twin-tur­bocharged V-6 driv­ing the rear wheels and a driver-fo­cused cock­pit of­fer­ing a com­fort­able, con­nected cen­tre of con­trol.

The Avista’s un­in­ter­rupted body lines stretch front to rear, sug­gest­ing mo­tion – re­sem­bling Buick’s de­sign lan­guage in­tro­duced on the Avenir con­cept and car­ried into pro­duc­tion on the 2017 LaCrosse. The ab­sence of con­ven­tional B-pil­lars be­tween the doors and rear side win­dows en­hances the flow­ing pro­file.

FAST FACTS: The Buick Y-Job, in­tro­duced in 1938, is widely rec­og­nized as the auto in­dus­try’s first con­cept ve­hi­cle.

Vin­cent Boil­lot, Re­gional Man­ager - Sales - East­ern Canada, Gen­eral Mo­tors of Canada un­veils the Buick Avista Con­cept for the first time in Canada at the 2017 Mon­treal In­ter­na­tional Auto Show

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