Us­ing big data to an­a­lyze me­dia cov­er­age

FOR THE RECORD

The Hamilton Spectator - - BUSINESS -

An­drew Laing, pres­i­dent of Cormex Re­search, is speak­ing at a lunch and learn on the im­por­tance of us­ing data sci­ence in an­a­lyz­ing me­dia cov­er­age.

The ses­sion is be­ing held Feb. 22 from noon to 1:30 p.m. at the Sher­a­ton Ho­tel Hamil­ton, 116 King St. W. It’s be­ing put on by the McMaster-Syra­cuse Masters of Com­mu­ni­ca­tion Man­age­ment pro­gram, the Golden Horse­shoe chap­ter of the In­ter­na­tional As­so­ci­a­tion of Busi­ness Com­mu­ni­ca­tors and the Cana­dian Pub­lic Re­la­tions So­ci­ety’s Hamil­ton branch. For tick­ets, visit eventbrite.ca and search un­der “An­drew Laing Hamil­ton.”

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