Lady Gaga’s Su­per Bowl ap­pear­ance spurs huge dig­i­tal sales

The Hamilton Spectator - - A&E - HAMIL­TON SPEC­TA­TOR WIRE SER­VICES

NEW YORK — The Su­per Bowl was a tri­umph for fans of the New Eng­land Pa­tri­ots but it also be­came very lu­cra­tive for Lady Gaga.

The su­per­star singer who per­formed at the halftime show sold about 150,000 dig­i­tal al­bums and songs in the U.S. on Sun­day, a 1,000 per cent in­crease over the day be­fore, ac­cord­ing to Nielsen Mu­sic.

Sales of Lady Gaga’s songs “Born This Way,” “Bad Ro­mance” and “Poker Face” all spiked. Her al­bums sold more than 23,000 down­loads and she had over 125,000 song down­loads.

Her best­selling song on Sun­day was “Mil­lion Rea­sons,” with 45,000 down­loads — up nearly 900 per cent com­pared with the pre­vi­ous day’s roughly 5,000.

Vevo, the on­line video ser­vice, said that in the hour af­ter Lady Gaga’s ap­pear­ance on Sun­day night, her videos were up 1,878 per cent com­pared with her av­er­age hourly views over the pre­vi­ous 28 days.

Late Sun­day, Lady Gaga an­nounced plans for a 48-date world tour kick­ing off this sum­mer.

The tour takes its name from her most re­cent album, “Joanne,” which was re­leased in Oc­to­ber.

The tour, which be­gins in Van­cou­ver, B.C., on Aug. 1, and hits Toronto’s ACC on Sept. 6, will in­clude stops in New York, Rio de Janeiro, Ber­lin and other cities across Europe and the Western Hemi­sphere be­fore wrap­ping up in Salt Lake City in De­cem­ber.

TOM PEN­NING­TON, GETTY IM­AGES

Lady Gaga’s sales spikes fol­low­ing her Su­per Bowl halftime per­for­mance Sun­day.

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