Lady Gaga’s Super Bowl appearance spurs huge digital sales
NEW YORK — The Super Bowl was a triumph for fans of the New England Patriots but it also became very lucrative for Lady Gaga.
The superstar singer who performed at the halftime show sold about 150,000 digital albums and songs in the U.S. on Sunday, a 1,000 per cent increase over the day before, according to Nielsen Music.
Sales of Lady Gaga’s songs “Born This Way,” “Bad Romance” and “Poker Face” all spiked. Her albums sold more than 23,000 downloads and she had over 125,000 song downloads.
Her bestselling song on Sunday was “Million Reasons,” with 45,000 downloads — up nearly 900 per cent compared with the previous day’s roughly 5,000.
Vevo, the online video service, said that in the hour after Lady Gaga’s appearance on Sunday night, her videos were up 1,878 per cent compared with her average hourly views over the previous 28 days.
Late Sunday, Lady Gaga announced plans for a 48-date world tour kicking off this summer.
The tour takes its name from her most recent album, “Joanne,” which was released in October.
The tour, which begins in Vancouver, B.C., on Aug. 1, and hits Toronto’s ACC on Sept. 6, will include stops in New York, Rio de Janeiro, Berlin and other cities across Europe and the Western Hemisphere before wrapping up in Salt Lake City in December.
Lady Gaga’s sales spikes following her Super Bowl halftime performance Sunday.