Big­ger and bet­ter

The Hamilton Spectator - - WHEELS - Doug Sullivan, Pres­i­dent Cana­dian In­ter­na­tional Au­toShow Board of Di­rec­tors

The bar has been set pretty high. Last year was a high­light year for the Cana­dian In­ter­na­tional Au­toShow. Over the course of the show, we hosted 320,000 pa­trons and nearly 1,400 me­dia — in both cases set­ting record at­ten­dances.

Last year ce­mented our sta­tus not only as Canada’s largest auto show, but also as hav­ing a larger me­dia and pro­mo­tional foot­print than all other auto shows in Canada com­bined.

We re­main the largest con­sumer show in the coun­try, and no other Cana­dian show at­tracts more women than does the Cana­dian In­ter­na­tional Au­toShow.

But even with all of that, we are plan­ning a 2017 Au­toShow that is big­ger and bet­ter, and it will be all about Canada. To help Canada cel­e­brate its 150th birth­day, we have lined up a se­ries of fea­tures that will put a unique lens on Canada and its his­tory and pas­sion for the au­to­mo­bile.

The world’s lead­ing auto man­u­fac­tur­ers will once again be bring­ing their lat­est and great­est to Toronto for 10 days in Fe­bru­ary, putting more than 1,000 new cars and trucks un­der the spot­lights of the Metro Toronto Con­ven­tion Cen­tre with ev­ery Cana­dian re­tailer rep­re­sented within the show.

Tick­ets are now on sale at au­­ets, in­clud­ing the re­turn of the pop­u­lar Su­per Tues­day, with tick­ets avail­able for only $12. In ad­di­tion, even deeper dis­counted tick­ets have been made avail­able to our re­tail­ers and man­u­fac­tur­ers to al­low them to reach out to as wide an au­di­ence as pos­si­ble and help spread the ex­cite­ment of the Au­toShow.

I am ex­cited and hon­oured to be part of this great in­dus­try, and can’t wait to see you all at the Metro Toronto Con­ven­tion Cen­tre in Fe­bru­ary. Doug Sullivan

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