Grow A Seed’s microgreens make homegrown, healthy eating simple
BY FEBRUARY, most Canadians are longing for the end of winter. We are fed up with shovelling snow, salting our walkways, and waking up before the sun. Fortunately, a helping of fresh fruits and veggies can be a sound cure for the winter blues.
Grow A Seed, an innovative Hamilton company, has a way to help you eat healthier this winter. With its first product, a microgreens kit, Grow A Seed makes it easy to grow nutritious, organic food. Microgreens are the edible young greens of various vegetables, herbs and other plants. According to a study by the U.S. Department of Agriculture, microgreens contain, on average, five times greater levels of vitamins than their mature counterparts.
“Growing microgreens is easy and fun, and we want to share that experience,” says the company’s media and general manager, Marjonneke Grech. “We put everything needed to grow these superfood veggies into a simple kit that’s delivered right to your home.”
The seed kits come in several varieties (such as broccoli, speckled peas and red cabbage) and take only seven to 10 days to fully grow.
There’s growing interest in urban and indoor gardening, and Grow A Seed is poised to be at the forefront of that movement. Their flagship product is selling well, but the team has big plans for expansion. They are sourcing the latest lighting technologies for a future garden wall offering. This innovative, permanent system is designed to make growing greens, herbs and veggies indoors even easier.
The team agrees that helping people take charge of their own health through the experience of hands-on growing is the best part of what they do. “We think of ourselves as a business fuelled by a cause,” says Grech, “and part of that is education about nutrition and how to live a healthy lifestyle.”
Along with a web store that offers onetime purchases and subscription-based microgreens kits, Grow A Seed has programming and fundraising connections with schools and not-for-profits in the Hamilton area. They are busy booking workshop dates for this spring and look forward to
helping teachers and students learn how to grow their own greens.
“We’re excited about the future and building our brand,” says Grech. “We want to be a powerful conduit for change. We hope our garden kit inspires people to take their health into their own hands.”