Grow A Seed’s mi­cro­greens make homegrown, healthy eat­ing sim­ple

The Hamilton Spectator - - HAMILTON BUSINESS - A reg­u­lar fea­ture by Hamil­ton’s In­no­va­tion Fac­tory.

BY FE­BRU­ARY, most Cana­di­ans are long­ing for the end of win­ter. We are fed up with shov­el­ling snow, salt­ing our walk­ways, and wak­ing up be­fore the sun. For­tu­nately, a help­ing of fresh fruits and veg­gies can be a sound cure for the win­ter blues.

Grow A Seed, an in­no­va­tive Hamil­ton com­pany, has a way to help you eat health­ier this win­ter. With its first prod­uct, a mi­cro­greens kit, Grow A Seed makes it easy to grow nu­tri­tious, or­ganic food. Mi­cro­greens are the ed­i­ble young greens of var­i­ous veg­eta­bles, herbs and other plants. Ac­cord­ing to a study by the U.S. Department of Agri­cul­ture, mi­cro­greens con­tain, on av­er­age, five times greater lev­els of vi­ta­mins than their ma­ture coun­ter­parts.

“Grow­ing mi­cro­greens is easy and fun, and we want to share that experience,” says the com­pany’s me­dia and gen­eral man­ager, Mar­jon­neke Grech. “We put ev­ery­thing needed to grow th­ese su­per­food veg­gies into a sim­ple kit that’s de­liv­ered right to your home.”

The seed kits come in sev­eral va­ri­eties (such as broc­coli, speck­led peas and red cab­bage) and take only seven to 10 days to fully grow.

There’s grow­ing in­ter­est in ur­ban and in­door gardening, and Grow A Seed is poised to be at the fore­front of that move­ment. Their flag­ship prod­uct is sell­ing well, but the team has big plans for ex­pan­sion. They are sourc­ing the lat­est light­ing tech­nolo­gies for a fu­ture gar­den wall of­fer­ing. This in­no­va­tive, per­ma­nent system is de­signed to make grow­ing greens, herbs and veg­gies in­doors even eas­ier.

The team agrees that help­ing peo­ple take charge of their own health through the experience of hands-on grow­ing is the best part of what they do. “We think of our­selves as a busi­ness fu­elled by a cause,” says Grech, “and part of that is ed­u­ca­tion about nu­tri­tion and how to live a healthy life­style.”

Along with a web store that of­fers one­time pur­chases and sub­scrip­tion-based mi­cro­greens kits, Grow A Seed has pro­gram­ming and fundrais­ing con­nec­tions with schools and not-for-prof­its in the Hamil­ton area. They are busy book­ing work­shop dates for this spring and look for­ward to

help­ing teach­ers and stu­dents learn how to grow their own greens.

“We’re ex­cited about the fu­ture and build­ing our brand,” says Grech. “We want to be a pow­er­ful con­duit for change. We hope our gar­den kit in­spires peo­ple to take their health into their own hands.”

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