U.S. launch for McDonald’s premium sandwiches
McDonald’s has launched a line of premium mixand-match sandwiches in the United States that it calls Signature Crafted, a pricier option it hopes customers will bite onto despite their focus on value.
The Signature Crafted line features three topping choices: Maple Bacon Dijon (grilled onions, thickcut bacon and Dijon sauce); Sweet BBQ Bacon (barbecue sauce, bacon and crispy onions) and Pico Guacamole (avocado, pico de gallo and buttermilk ranch sauce.) All come with white cheddar cheese. The topping options are available on a burger patty or grilled or crispy chicken.
Each offering in the new line, which rolls out nationwide this week, costs around $5 US.
The timing of the rollout varies by market, and some restaurants offered the sandwiches earlier than this week.
The Signature Crafted line was developed after McDonald’s discontinued Create Your Taste, an entirely customizable sandwich platform.
Speed is a critical consideration for McDonald’s and other fast-food chains rolling out new sandwiches, as too many options can bog down kitchens and slow the arrival of a customer’s food.