U.S. launch for McDon­ald’s pre­mium sand­wiches

The Hamilton Spectator - - BUSINESS - CHICAGO TRI­BUNE CHICAGO —

McDon­ald’s has launched a line of pre­mium mixand-match sand­wiches in the United States that it calls Sig­na­ture Crafted, a pricier op­tion it hopes cus­tomers will bite onto de­spite their focus on value.

The Sig­na­ture Crafted line fea­tures three top­ping choices: Maple Ba­con Di­jon (grilled onions, thick­cut ba­con and Di­jon sauce); Sweet BBQ Ba­con (bar­be­cue sauce, ba­con and crispy onions) and Pico Gua­camole (av­o­cado, pico de gallo and but­ter­milk ranch sauce.) All come with white ched­dar cheese. The top­ping op­tions are avail­able on a burger patty or grilled or crispy chicken.

Each of­fer­ing in the new line, which rolls out na­tion­wide this week, costs around $5 US.

The tim­ing of the roll­out varies by mar­ket, and some restau­rants of­fered the sand­wiches ear­lier than this week.

The Sig­na­ture Crafted line was de­vel­oped af­ter McDon­ald’s dis­con­tin­ued Cre­ate Your Taste, an en­tirely cus­tom­iz­a­ble sand­wich plat­form.

Speed is a crit­i­cal con­sid­er­a­tion for McDon­ald’s and other fast-food chains rolling out new sand­wiches, as too many op­tions can bog down kitchens and slow the ar­rival of a cus­tomer’s food.

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