May lunch-and-learn fo­cuses on cus­tomer ex­pe­ri­ence

The Hamilton Spectator - - BUSINESS -

In­no­va­tion Fac­tory’s May lunch-and-learn fo­cuses on cre­at­ing a mem­o­rable cus­tomer ex­pe­ri­ence.

Ex­pert An­jum Sul­tana will ad­dress how great brands cre­ate mem­o­rable ex­pe­ri­ences and last­ing busi­ness re­la­tion­ships and why cus­tomers’ ex­pe­ri­ence is im­por­tant to at­tract­ing and keep­ing them loyal. The ses­sion hap­pens at McMaster In­no­va­tion Park, 175 Long­wood Rd. S., on May 17 from 11:30 a.m. to 1 p.m. Ad­mis­sion is $5 for In­no­va­tion Fac­tory clients or stu­dents and $10 for other en­trepreneurs, mar­keters and lead­ers. For more in­for­ma­tion, visit

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