Cavs will roll with Goodyear next year

The Hamilton Spectator - - SPORTS -

CLEVE­LAND — A per­son fa­mil­iar with the con­tract says the Na­tional Bas­ket­ball As­so­ci­a­tion cham­pion Cleve­land Cava­liers will wear Goodyear’s wing­foot logo on their jer­seys start­ing next sea­son.

The team will an­nounce a multi-year spon­sor­ship deal with the Akron-based tire man­u­fac­turer, said the per­son who spoke on con­di­tion of anonymity be­cause the Cavs and Goodyear were not yet dis­clos­ing any de­tails.

The agree­ment will give Goodyear tremen­dous ex­po­sure be­cause the Cavs are one of the league’s most tele­vised teams. There’s also an ob­vi­ous lo­cal tie in as four-time MVP LeBron James is from Akron.

Last year, the league ap­proved teams sign­ing com­pa­nies to place lo­gos on the up­per left por­tion of their jer­seys start­ing with the 2018-19 sea­son. The Philadel­phia 76ers, Bos­ton Celtics, Sacra­mento Kings and Utah Jazz all plan to wear cor­po­rate patches next sea­son.

While on-jer­sey lo­gos are new in North Amer­i­can sports, they’ve been part of Euro­pean soc­cer for years.

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