Cavs will roll with Goodyear next year
CLEVELAND — A person familiar with the contract says the National Basketball Association champion Cleveland Cavaliers will wear Goodyear’s wingfoot logo on their jerseys starting next season.
The team will announce a multi-year sponsorship deal with the Akron-based tire manufacturer, said the person who spoke on condition of anonymity because the Cavs and Goodyear were not yet disclosing any details.
The agreement will give Goodyear tremendous exposure because the Cavs are one of the league’s most televised teams. There’s also an obvious local tie in as four-time MVP LeBron James is from Akron.
Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.
While on-jersey logos are new in North American sports, they’ve been part of European soccer for years.