Instagram copies another Snapchat feature: Face filters
SAN FRANCISCO — Instagram continues to play copycat to Snapchat, launching on Tuesday its own version of face filters — a feature popularized on Snap Inc.’s app.
The new Instagram tool superimposes adornments such as animal ears, hats, makeup and masks over a person’s face on the app. The decorations include a gold crown and a pair of bunny ears reminiscent of Snapchat’s offerings, as well as thick-rimmed glasses.
The company also added features such as the ability to play videos in reverse, hashtag stickers that link to a hashtag page, and an eraser brush when using drawing tools.
Instagram originally launched in 2010 as a photo-sharing platform with stylish filters. Facebook bought the company in 2012 for $1 billion. Over the past year, the company has launched features that bear striking resemblance to Snapchat, including Instagram Stories, which lets users share videos that disappear after 24 hours; drawing tools, which allow users to doodle over their photos and videos; and geo-filters, which create a range of location-specific stickers that can be placed on photos and videos.
“At the end of the day, just because Yahoo has a search box doesn’t mean they’re Google,” said Snap Inc. CEO Evan Spiegel.