TAKE 5 FOR IN­NO­VA­TION

Top tech tools for the en­trepreneur

The Hamilton Spectator - - BUSINESS -

1. E-mar­ket­ing and so­cial me­dia: Man­age all your so­cial me­dia chan­nels from one dash­board with Hoot­suite. De­sign e-news­let­ters and tar­geted emails with Mailchimp. Both ser­vices also of­fer de­tailed an­a­lyt­ics.

2. De­sign: Try low cost al­ter­na­tives to the Adobe De­sign Suite, such as Pik­tochart for mak­ing en­gag­ing in­fo­graph­ics or Wordswag for adding awe­some text to your In­sta­gram pho­tos.

3. Ad­min­is­tra­tion: Ac­cess, share and edit files with your team from any­where with Google Drive.

4. An­a­lyt­ics: If you have a web­site, you need Google An­a­lyt­ics. This free ser­vice offers pow­er­ful met­rics to help you make in­formed de­ci­sions about your online mar­ket­ing.

5. In­ter­nal com­mu­ni­ca­tion: An al­ter­na­tive to in­ter­nal email­ing is Slack. Make cus­tom con­tent chan­nels, share doc­u­ments, as­sign tasks and chat all in one place.

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