Gen­er­at­ing buzz for busi­nesses on so­cial me­dia

The Hamilton Spectator - - CANADA & WORLD -

Name: Suzanne Zand­ber­gen Age: 42 Po­si­tion: Owner, The Gen­er­a­tor Job de­scrip­tion: I run The Gen­er­a­tor, a so­cial me­dia mar­ket­ing agency in Hamil­ton, with a team of five so­cial me­dia man­agers. How did you come to be in this job? I started the com­pany three years ago af­ter work­ing for other com­pa­nies and han­dling their so­cial me­dia. What gets you up in the morn­ing?

The adage: “Do what you love and you’ll never work a day in your life” is actually true. I wake up ev­ery day look­ing for­ward to the events I get to at­tend that day, or the video shoot that’s sched­uled. I start ev­ery day read­ing tweets and jump­ing in con­ver­sa­tions with peo­ple talk­ing about what’s hap­pen­ing in Hamil­ton. Lessons learned?

Do what you’re good at, and work with oth­ers who have strengths in ar­eas that you are weak in.

My first big les­son that taught me this was try­ing to han­dle the ac­count­ing side of my busi­ness my­self.

I’m sure I spent hours on things that my book­keeper now han­dles in min­utes.

Roots: I moved to Hamil­ton to go to McMaster, where I com­pleted my BA in English. I grew up on a dairy farm in eastern On­tario, so Hamil­ton felt like an ex­cit­ing big city when I came here, but it was small enough to not feel over­whelm­ing.

Most re­cent so­cial me­dia post(s):

Twit­ter: Proud to have had a small part in the cre­ation of the @IECHamil­ton MIGHTY pro­gram, teach­ing so­cial me­dia for en­trepreneurs. #HamOnt — at CoMo­tion On King

Con­tacts: @the­gen­er­a­torca (Twit­ter, In­sta­gram and Face­book); the­gen­er­a­

Groups and as­so­ci­a­tions: Hamil­ton Fem­preneurs (founder along with Ali­cia Thoms and Erika MacKay), co-work­ing net­work of CoMo­tion on King and CoMo­tion 302, Cham­ber of Com­merce

Favourite place in the down­town:

Gore Park dur­ing Sum­mer Prom­e­nade, or walk­ing down James North and bump­ing into count­less fa­mil­iar faces.

What would make Hamil­ton a bet­ter city?

More city sup­port for busi­nesses start­ing up — there are a lot of pro­grams in place al­ready, but there are still a lot of bar­ri­ers with per­mit wait times, etc. What’s next for you? Con­tinue to ex­pand The Gen­er­a­tor to help more Hamil­ton busi­nesses suc­ceed us­ing so­cial me­dia.

If you know a Hamil­ton Pro­fes­sional who would make a good can­di­date for this pro­file se­ries, send an email to shen­der­son@thes­


Suzanne Zand­ber­gen owns and op­er­ates The Gen­er­a­tor, a so­cial me­dia mar­ket­ing agency.

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