Blue Man Group is bought by Cirque du Soleil

The Hamilton Spectator - - A&E -

Now, the Blue Men are join­ing the cir­cus. Cirque du Soleil, the global per­for­mance jug­ger­naut best known for its ac­ro­batic cir­cus dis­plays, on Thurs­day an­nounced that it had ac­quired Blue Man Pro­duc­tions, with the mu­tual aim of ex­pand­ing Blue Man’s reach be­yond its five per­ma­nent U.S. shows (in New York, Bos­ton, Chicago, Las Ve­gas and Or­lando, Florida), a world tour and one per­ma­nent in­ter­na­tional show (Ber­lin). Af­ter the ac­qui­si­tion, Blue Man will be able to tap into Cirque’s world­wide ac­cess to the­atres and mar­keters. In par­tic­u­lar, both or­ga­ni­za­tions have their eye on China, home to one of the most pow­er­ful and quickly grow­ing en­ter­tain­ment in­dus­tries in the world. Cirque cur­rently has 18 live shows world­wide. The pur­chase pro­vided an op­por­tu­nity for Cirque to di­ver­sify its port­fo­lio af­ter years of fi­nan­cial tu­mult. The terms of the deal were not dis­closed, al­though Daniel La­marre, Cirque’s chief ex­ec­u­tive, said the sale price was in the “tens of mil­lions.”

FILE PHOTO

Blue Man Group has joined Cirque du Soleil’s en­ter­tain­ment em­pire.

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