Blue Man Group is bought by Cirque du Soleil
Now, the Blue Men are joining the circus. Cirque du Soleil, the global performance juggernaut best known for its acrobatic circus displays, on Thursday announced that it had acquired Blue Man Productions, with the mutual aim of expanding Blue Man’s reach beyond its five permanent U.S. shows (in New York, Boston, Chicago, Las Vegas and Orlando, Florida), a world tour and one permanent international show (Berlin). After the acquisition, Blue Man will be able to tap into Cirque’s worldwide access to theatres and marketers. In particular, both organizations have their eye on China, home to one of the most powerful and quickly growing entertainment industries in the world. Cirque currently has 18 live shows worldwide. The purchase provided an opportunity for Cirque to diversify its portfolio after years of financial tumult. The terms of the deal were not disclosed, although Daniel Lamarre, Cirque’s chief executive, said the sale price was in the “tens of millions.”
Blue Man Group has joined Cirque du Soleil’s entertainment empire.